Director, Product Marketing Carrier

Team:Carrier Product Marketing

Salary Range: $150000$180000 USD
Location: Chicago Atlanta Dallas Lincoln or Toronto (Hybrid)

This position operates in a hybrid model with in-office collaboration 1-2 days a week from our Chicago Atlanta Dallas Lincoln or Toronto offices plus occasional travel.

Opportunity for Impact

Applied is where insurance technology gets reinvented and we build it fast. Our cloud software and AI-powered solutions reach thousands of agencies and brokers worldwide setting the pace for what modern insurance can do.

Were looking for a Director Product Marketing to join our Carrier Product Marketing team and lead product marketing strategy for Applieds carrier-facing portfolio driving growth with insurance providers globally.

This is a strategic role as the carrier segment is a key growth vector for Applied. This leader will own product positioning launch strategies and product marketing team leadership partnering closely with Product Management Sales and Marketing. The carrier function is still early in its scale curve offering a clear path to senior leadership growth as the business expands.

What Youll Do

• Set the product marketing strategy for the carrier segment owning positioning narrative and market direction across Cytora Ivans and all carrier-facing capabilities globally
• Translate complex technical carrier capabilities into narratives and visuals that resonate with non-technical executives owning the visual language across diagrams one-pagers and demos
• Own naming and brand architecture decisions across Cytora Ivans and the broader Applied Carrier portfolio
• Build lead and develop a team of product marketers covering Cytora and Ivans establishing the carrier PMM operating model including AI tooling and scalable systems as the business grows
• Partner with Product Management and Operations leadership on roadmap positioning and pricing and with Sales Customer Success and Demand Gen to drive pipeline competitive win rate and adoption
• Govern the launch process for carrier-facing products ensuring cross-functional alignment and strong launch outcomes
• Drive carrier market and competitive intelligence and build relationships with industry analysts focused on the carrier and insurtech ecosystem
• Own a systematic win/loss and customer research program feeding findings into positioning roadmap and competitive strategy
• Own and report on PMM-influenced metrics for the carrier segment pipeline contribution win rate adoption and launch outcomes
• Champion and contribute to Applied PMMs use of AI tooling custom skills and scalable systems to compound team impact.

What Were Looking For

• 8-10 years in B2B product marketing with 3-5 years of people management experience
• Proven track record leading product marketing for a high-growth segment new product category or emerging business unit in enterprise SaaS
• Demonstrated ability to build the PMM function for a smaller scaling team operating with a builders mindset and partnering closely with senior leadership
• Excellent written verbal and presentation skills including comfort representing the company with analysts partners and at industry events
• Bachelors degree in Marketing Business Communications or a related field

Bonus points if you also have:

• Experience in insurance insurtech financial services or another regulated B2B industry
• Experience working in AI-forward marketing teams or driving AI adoption within marketing functions
• Strong financial acumen and experience contributing to business case development pricing strategy and segment investment planning
• Data-driven mindset with a proven ability to use analytics to guide GTM strategy
• Bachelors degree in Marketing Business Communications or related field; MBA a plus

Talent shows up in a lot of different ways and we mean that. We welcome candidates from all backgrounds and experience levels including military members and their spouses and those without a traditional degree or tech background. If this role speaks to you apply.

Why Youll Like Working on Team Applied
The best work happens when smart people move fast together. For over 40 years Applied has built technology that solves real problems for insurance professionals - and were still pushing whats possible.

Youll be part of our people-first culture built on trust inclusion and growth - where youre supported to deliver collaborate with teammates who care and grow with leaders invested in your success.

How Well Support You

We invest in the whole person not just the role. Our benefits and resources are built to support your health your time and your life outside of work:

• Medical Dental and Vision Coverage
• Holiday and Vacation Time
• Health & Wellness Days
• A Bonus Day for Your Birthday

Compensation Transparency

Our targeted starting base salary in the United States for this position ranges from $150000 to $180000 USD. To determine a new team members starting pay we consider a variety of factors including depth breadth and variety of experience skills and responsibilities. Depending on the role team members may also be eligible to participate in additional compensation plans such as bonus and commission.

Your Security Matters:
Our candidates personal information and online safety are top of mind. Applied communicates with candidates only via a secure @ email address or through our official careers portal. Recruiters will never request payments or ask for financial account or sensitive personal information like Social Security numbers.

AI Utilization

We leverage AI tools to streamline parts of our recruitment workflow (such as resume parsing and interview scheduling). However final decisions are always conducted by real humans.

EEO Statement

Applied Systems is proud to be an Equal Employment Opportunity Employer. Diversity and Inclusion is a business imperative and is a part of building our brand and reputation. At Applied we dont discriminate and we are committed to recruit develop retain and promote regardless of race religion color national origin sexual orientation gender identity disability age veteran status and other protected status as required by applicable law.

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