Director, Product Innovation

Why Sony Interactive Entertainment

Sony Interactive Entertainment isnt just the Best Place to Play its also the Best Place to Work. Sony Interactive Entertainment (SIE) is the company behind the PlayStation brand. As a subsidiary of Sony Group Corporation were part of a proud legacy of innovation and excellence. SIE is a dynamic technology company delivering cutting-edge hardware and network services to more than 100 million people and an entertainment leader home to some of the most beloved and recognizable intellectual properties (IP) in the world. Our role at SIE is to create and nurture the experiences under the PlayStation brand a name synonymous with entertainment excellence and creativity.

The Marketing Director Product Innovation is a product management leader that owns the vision strategy and roadmap for PlayStations global marketing technology products building platforms that empower thousands of marketers and reach hundreds of millions of players worldwide. You will lead forward-looking AI-powered marketing capabilities creating scalable solutions that enable marketers worldwide to deliver better business outcomes. This role sits at the intersection of marketing operations data science analytics and technology -- increasing efficiency accelerating execution and amplifying creativity.

We are seeking an experienced Product Manager who is a development partner with Engineering Data Science and Marketing executives to build marketing products that operate at a global scale.

Key Responsibilities:

Product Management

• Partner with Engineering leaders to define platform architecture prioritize investments balance technical debt against innovation and deliver scalable products that transform global marketing capabilities.
• Define Marketing Technology product vision informed by customer research market trends and internal user insights.
• Conduct product discovery with Marketing teams globally.
• Develop a prioritized roadmap based on customer value technical feasibility business impact and other considerations.
• Launch new platform capabilities and measure adoption engagement and business outcomes.
• Drive continuous experimentation using AI-enabled workflows.
• Assess opportunities for assistive AI and agentic marketing use cases manage pilot execution and ensure scalability.

Marketing Innovation

• Bridge business requirements from Marketing to Engineering to create technology solutions.
• Own the process the outcomes and the products.
• Thought leader and strategic partner to Media Creative Brand Marketing Product Marketing and Business Analytics teams.
• Demonstrate a solutions-oriented mindset troubleshooting challenges and adapting plans to meet evolving business and market needs.
• Balance global alignment with appropriate local and product-level flexibility reinforcing a one SIE mindset while respecting market and portfolio needs.

Strategy & Transformation

• Lead high-priority initiatives aligning focus managing execution driving business outcomes and measuring success.
• Conduct market and feasibility assessments of new tools trends and advancements in marketing technology and data enablement.
• Shape short- and long-term roadmaps driving long-term scalability while balancing day-to-day improvements.
• Establish alignment across SIE teams that own or influence the marketing technology stack driving a single cohesive product vision and roadmap.
• Partner with marketing leaders to redesign marketing workflows processes decision rights and operating models.
• Define measures of success and post-launch KPI tracking.

Skills and Qualifications:

• Bachelors degree or equivalent in software engineering computer science engineering management or a related field. Masters degree or equivalent in business marketing or related field preferred.
• 12 years of product management experience within marketing solutions or a high-growth technology environment.
• Built and launched enterprise SaaS products or internal platforms.
• Owned multi-year product roadmaps.
• Led cross-functional product teams across Engineering Design Data Science and Business.
• Experience with AI-powered products ML platforms or automation.
• Strong understanding of experimentation analytics APIs and platform thinking.
• Experience scaling products used globally.
• Experience in navigating change and driving global teams through transformation.
• Experience influencing senior leadership and leading cross-functional teams across multiple regions.

Please note Sony Interactive Entertainment conducts background checks at the offer stage for all new employees (which may include criminal background checks for some roles) and will need to process personal information to support these checks.

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Equal Opportunity Statement:

Sony is an Equal Opportunity Employer. All persons will receive consideration for employment without regard to gender (including gender identity gender expression and gender reassignment) race (including colour nationality ethnic or national origin) religion or belief marital or civil partnership status disability age sexual orientation pregnancy maternity or parental status trade union membership or membership in any other legally protected category.

We strive to create an inclusive environment empower employees and embrace diversity. We encourage everyone to respond.

Sony Interactive Entertainment is a Fair Chance employer and qualified applicants with arrest and conviction records will be considered for employment.