Director, Paid Social

Job Description:

The New York Post provides readers with the best in News Sports Pop Culture Fashion and Entertainment with signature wit irreverence and authority averaging 90 million unique viewers a month. Over the past 225 years The Post has evolved into a multi-platform media company spanning print digital video audio app television and commerce.

The New York Post is seeking a full-time Director Paid Social to help lead the paid social strategy and play a pivotal role in growing the business. You will collaborate closely with video design marketing and product teams to ensure a cohesive and engaging experience for our followers.

Reporting to the Senior Director of Social Media you will have a significant impact on the success of brand partnerships sponsorship opportunities and paid social across the business.

Job Responsibilities:

• Own the paid social strategy across The New York Posts portfolio serving as the internal subject matter expert across planning activation optimization measurement and emerging opportunities.

• Lead and mentor a team of paid social professionals providing direction and coaching while establishing scalable workflows processes and best practices.

• Develop and execute end-to-end paid social strategies that grow audience engagement traffic content reach and revenue while aligning with broader company objectives.

• Manage and optimize campaigns across Meta (Facebook/Instagram) TikTok YouTube LinkedIn Snapchat and X staying ahead of platform updates new products and emerging capabilities.

• Partner with the Senior Director of Social Media editorial and social teams to connect paid and organic strategy identify high-potential content and drive audience growth and monetization.

• Collaborate with Sales Brand Partnerships marketing product design and video teams to develop cohesive paid-social campaigns sponsorship solutions and advertiser programs.

• Serve as a strategic partner to internal stakeholders using platform expertise audience insights performance data and reporting to make recommendations and drive optimization.

• Build and maintain performance dashboards reporting frameworks and KPIs while monitoring campaign pacing and identifying opportunities to improve results.

• Identify and test new platforms formats targeting strategies tools and optimization techniques acting as an internal trend spotter across the evolving social ecosystem.

• Educate stakeholders on paid social capabilities and best practices while balancing strategic thinking with hands-on execution in a fast-paced 24/7 media environment.

What Were Looking For:

• 4 years of experience in paid social paid media digital media or a related field with significant hands-on campaign management and optimization experience.

• 12 years of experience managing mentoring or leading a team.

• Deep knowledge of paid social platforms including Meta/Facebook/Instagram TikTok YouTube LinkedIn Snapchat and X.

• Demonstrated experience developing and executing paid social strategies across planning activation optimization measurement and reporting.

• Strong understanding of paid social fundamentals including audience development campaign structure bidding pacing budget management creative formats targeting and optimization.

• Strong analytical skills with the ability to translate complex data into clear insights and actionable recommendations including experience building dashboards and reporting to senior stakeholders.

• Excellent cross-functional collaboration and communication skills with experience partnering across editorial sales marketing product design video and social teams.

• Experience in a publisher media company agency entertainment organization or other fast-paced digital environment is highly valued along with an understanding of the relationship between content audience growth paid media and revenue.

• Highly organized proactive and adaptable with the ability to manage multiple priorities and identify opportunities in a fast-moving environment.

• Experience with photo/video editing social content creation writing or copy-editing is a plus.

• Must be flexible around occasional weekend and holiday work based on the needs of a 24/7 media organization.

Note: This role will be on-site five days per week in our New York newsroom. The schedule for this role is Mon-Fri 9am-5pm EST.

Equal Opportunity Employer

All qualified applicants will receive consideration for employment without regard to race color religion sex age national origin protected veteran status disability status or any other protected characteristic under applicable law. EEO/Disabled/Vets

Reasonable Accommodation

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Base Pay Range: $95000 - $110000

Were committed to offering competitive and flexible compensation to attract top talent. This pay range reflects our good faith estimate for the role and may vary based on a candidates experience skills location and other relevant factors.

For bonus-eligible roles targets are determined based on multiple considerations including market benchmarks and individual contributions.

For benefits-eligible roles we offer a comprehensive and competitive benefits package covering health retirement wellbeing and more along with optional benefits to meet the diverse needs of our employees