Director, Paid Social (Gaming)

As the traditional marketing funnel collapses and fragmentation increases clients rely on Publicis Collective to connect media data technology and teams by what matters most business outcomes. Were a full-service media agency where nearly half our experts focus on data research analytics technology or strategy. At Publicis Collective 100% of our 2200 global practitioners can access advanced insights and scale media with precision through our proprietary OS powering marketing that drives measurable business performance and transformation.

The Director ishighly motivated technically savvy detail oriented andstrives to lead the day to day management of the paid social end of thePrecisionGroup for a dedicated client. The successful candidate willhaveat least7 years of digital media experienceand isa data-driven and thoughtful decision maker who strives to foster an environment of welcomed creativity and learning for their team. The Director will be a main point of contact for the client and serve as a strategic team leader.

Our social team works across a diverse range of sectors on some of the largest and most dynamic clients within the agency. We are looking for an enthusiastic leader and paid social expert who is keen to submerge themselves into several projects.

• Motivate and manage a paid social media team in the creation development and execution of campaigns to meet/exceed expectations within budget and time parameters
• Design strategies for leveraging paid media on social networks including but not limited to Facebook & Twitter to deliver against brand objectives
• Foster strong relationships with internal teams and client groups
• Develop action plans for achieving and measuring social media success including setting key metrics measurement and optimization strategies
• Advocate the value of social media and help educate clients partners and internal teams on the latest developments and capabilities in this quickly evolving media channel
• Apply social media knowledge and creativity to brainstorming and strategy sessions
• Provide team direction for improving campaign performance through optimization and/or implementing new features and strategies
• Deliver presentations to both clients and internal teams showcasing campaign strategy and performance results
• Develop points of view on new technologies trends and opportunities in the social media marketplace

• 7 years of experience in digital media and marketing with increasing levels of responsibility within an agency or media company including client-facing responsibilities
• 5 years of team management experience
• Must have experience working on a gaming account or client

• Minimum of 3 years working with Facebook & Twitter ads platforms with hands-on experience managing and optimizing buys through API and/or self-serve tools
• Define and lead the strategic application of platform-native automation and AI-driven capabilities (e.g. audience expansion automated bidding and dynamic creative optimization) ensuring paid social programs are structured for scalable efficient performance across large client portfolios
• Translate AI-driven performance signals platform innovation and audience behavior insights into scalable optimization frameworks and testing roadmaps guiding teams on how to operationalize automation to drive measurable business outcomes
• Team management experience required
• Experience in applying social marketing to drive strict KPIs against brand-building & direct response initiatives
• Possess strong analytical skills and the ability to interpret campaign performance data and provide insights and optimization recommendations
• Understanding of best practices for leveraging social media for brand communication
• Must possess strong leadership skills and be comfortable presenting ideas to senior client management
• Comprehensive knowledge of best practices for managing and optimizing API/self-serve buys on Facebook and Twitter
• Excellent relationship building diplomacy and decision making skills with the ability to think creatively.
• Proficiency in Microsoft Office Suite with intermediate to advanced understanding of Excel

Our Publicis Groupe motto Viva La Différence means were better together and we believe that our differences make us stronger. It means we honor and celebrate all identities across all facets of intersectionality and it underpins all that we do as an organization. We are focused on fostering belonging and creating equitable & inclusive experiences for all talent.

Publicis Groupe provides robust and inclusive benefit programs and policies to support the evolving and diverse needs of our talent and enable every person to grow and thrive. Our benefits package includes medical coverage dental vision disability 401K as well as parental and family care leave family forming assistance tuition reimbursement and flexible time off.

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