Director, Packaging and Creative Services

Founded in 2000 FAM Brands designs manufactures and sells mens and womens sportswear and active wear apparel to major retailers big box stores and specialty boutiquesacross the country and throughout the portfolio of proprietary brands features Marika Wildfox Three Dots and Balance Collection while a partial list of licensing partners includes Orvis Jessica Simpson Eddie Bauer and Woolrich.

With the capacity to produce over 75 million units per year our mission continues to be making top-quality apparel accessible to everyone at an impressive value and an irresistible price.

Thats the FAM Brands difference.

The Director Packaging and Creative Services leads packaging innovation strategy design and production across FAM Brands portfolio of owned licensed and private-label brands. The Director sets the creative vision for packaging mentors the team removes obstacles and steps into the work when risk volume or staffing requires it. This is a hands-on leadership role demonstrated through actionable innovation sound decisions direct ownership and clear communication. This role is based at our Beverly Hills headquarters a minimum of four days per week with the option to work remotely on Fridays depending on business needs.

Packaging Innovation and Strategy

• Lead the packaging innovation agenda across substrates structures folding methods materials finishes closures and merchandising formats.
• Monitor club and other retail environments and use competitive trends and prior-year learnings to identify opportunities for new and improved packaging.
• Maintain a seasonal pipeline of packaging concepts and advance selected ideas through development prototyping feasibility review and refinement.
• Present vetted concepts prototypes trade-offs and recommendations each season for final approval by the Vice President Marketing Services or designated stakeholder.
• Set and refine packaging direction based on business objectives customer needs brand requirements and retailer expectations.
• Participate in project handoff meetings as needed to confirm business brand retailer cost timing and production requirements before work begins.
• Guide the development of graphics visual systems structures merchandising and in-package communication. Maintain consistency across brands while adapting execution for retailer and channel requirements.

Leadership and Creative Oversight

• Serve as the primary packaging creative lead for Sales Design and Production. Collaborate with the Vice President Marketing Services on creative reviews of new packaging concepts and photography.
• Lead mentor and develop Packaging Designers and Project Managers. Set priorities timelines decision rights quality standards and accountability and provide clear actionable feedback.
• Partner with Project Managers to balance capacity remove obstacles and step into execution when needed.
• Evaluate post-production and photo-editing output against brand and creative guidelines in partnership with the Vice President Marketing Services and the Senior Manager Marketing Ops who manages the teams day-to-day work.

Production and Cross-Functional Execution

• Oversee structural design pack-out PDQ and tray configuration product visibility protection restock and floorready presentation.
• Ensure dimensions materials closures unit counts usability and production feasibility are validated before approval.
• Establish and maintain color-management and print-production standards across internal teams Production Factories and suppliers including device calibration ICC profiles file preparation proofing tolerances and compliance.
• Collaborate with Packaging Designers to review production files and color-accurate proofs resolve color prepress and physical-proof issues and confirm readiness for final approval before bulk production.
• Work with Sales Design Production and Factories to resolve construction cost quality timing and minimum-order issues.
• Ensure compliance with brand standards retailer specifications regulatory requirements and production parameters.

Creative Services Operations

• Review and refine workflows for intake briefing reviews approvals version control proofing and final delivery.
• Review Project Manager reporting on schedules workload output and production risks across concurrent packaging programs.
• Improve templates design systems and processes to increase consistency and reduce errors.
• Lead the development and maintenance of creative style guides covering brand retailer and licensed-brand requirements for photo editors packaging designers and asset-trafficking and quality-control teams.
• Ensure briefs and presentations give Sales Design Production and Factories clear direction for execution.
• Maintain proficiency in core workflows to provide coverage when needed.

Experience

• Extensive fashion or apparel packaging experience preferably in club wholesale multi-brand or high-volume retail. Ownership of packaging from concept through print-ready production and physical-proof approval.
• Expertise in graphic design structural packaging dielines substrates prepress print production and merchandising displays.
• Expertise in Adobe Creative Suite and working knowledge of 3D rendering structural design or packaging-visualization tools.
• Expertise in color management including device calibration ICC profiles SWOP and ISO workflows proof evaluation and print tolerances; experience working with international printers preferred.
• Experience leading creative and project-management teams and partnering effectively with stakeholders
• Ability to apply brand standards retailer specifications cost targets and production requirements across multiple programs.

Attributes and Skills

• Ability to reprioritize multiple projects identify risks and develop practical mitigation plans.
• Strong creative structural spatial and commercial judgment.
• High emotional intelligence and ability to turn feedback and subtext into clear decisions.
• Excellent communication presentation and stakeholdermanagement skills.
• Presence and authority to lead experienced teams Comfort operating in a dynamic high-volume environment.
• Bias for action ownership quality and collaboration.