Director of Sales

WFRV Local 5 is looking for a decisive creative curious and inspirational leader for our sales team in Northeast Wisconsin. We have a great team of sellers with a strong mix of experience and skills.

Our main studios are in beautiful Green Bay which was U.S. News and World Reports 2023-24 Best Place to Live. Our city by the bay is affordable has great quality of life access to excellent schools quality health care low crime rates short commutes and defines Mid-West Nice.

It is also home to the world-famous Green Bay Packers and a short drive from Door County one of the most beautiful and scenic areas in the country. There is hiking boating fishing hunting great restaurants shopping and the area offers urban suburban and country living environments.

The Director of Sales oversees all aspects of the Sales Department including staff management advertising inventory throughout all channels revenue goal setting and achievement and budgeting. The Director of Sales also has direct responsibility for national sales efforts and direct political negotiation and management. The DOS will report directly to the VP/General Manager.

Essential Duties & Responsibilities:

Provides leadership for the digital/broadcast sales teams

Makes decisions regarding hiring evaluation promotion and termination of employees

Develops and executes sales strategies which result in exceeding revenue targets across all platforms in digital local national political and new product revenue

Drives new business development

Create unique and customized media plans for high profile clients leveraging Nexstar Digitals full suite of products including OTT video social data addressable and more.

Work cooperatively with other department heads to advance our staff product and revenue.

Fluency in ad technology and video advertising with strong presentation skills

Stay current in the rapidly developing technology and environment of media and advertising specifically digital!

Network and develop relationships with key community and advertising partners.

Manages inventory and revenue forecasting

Manages recruitment and development of talented sales professionals

Prepares budgets and approves budget expenditures

Resolves customer complaints regarding sales and service including overseeing political cease and desist complaints

Plans and directs staffing training and performance evaluations to develop and control sales and service programs

Determines inventory pricing and rate structures

Creates and reviews operational records and reports to project sales and determine profitability

Directs the Accounts Receivable efforts of the Sales Department

Performs other duties as assigned

Requirements & Skills:

Bachelors degree in Marketing Advertising or Mass Communications or a related field or an equivalent combination of education and work-related experience

Fluency in English

Excellent communication skills both oral and written

Minimum five years experience in media sales

Valid drivers license with an acceptable driving record

Experience leading directing and motivating subordinates including setting performance standards and monitoring performance

Experience establishing long-range objectives and specifying the strategies and actions to achieve them

Ability to identify the developmental needs of others and to coach mentor or otherwise help others to improve their knowledge or skills

Proficiency with the computers software traffic systems Apps CRMs etc. associated with broadcasting.

Physical Demands & Work Environment:
The Director of Sales must be able to sit conduct telephone conversations use e-mail write letters and memos travel drive distances conduct face-to-face discussions with individuals or groups make decisions without supervision make decisions that impact the results of co-workers work in close proximity to others work outdoors in all weather conditions and work indoors in environmentally controlled conditions.

WFRV-TV and Nexstar Media Inc. are an equal opportunity employer.