Director of Physician Relations- Center for SIght

• Conduct regular in-person office visits to optometrists primary care physicians and other referring providers across an assigned geographic territory as directed by VP of Operations
• Build and maintain a structured call cycle for existing and potential new referring offices
• Educate referring providers and their staff on the practices clinical capabilities sub-specialties surgeons and patient care protocols
• Present new service lines technology advancements and clinical updates to referring offices
• Coordinate potential educational events if applicable
• Identify new referral opportunities and develop a strategic outreach plan

• Serve as the primary point of contact and relationship owner for all key referring offices
• Proactively resolve referral friction points including scheduling delays communication gaps and co-management concerns
• Respond to inquiries and/or concerns in a timely manner and troubleshoot patient or process-related issues
• Facilitate warm hand-offs and ensure referring providers receive timely consultation notes and post-operative summaries
• Gather and relay referring provider feedback to internal clinical and administrative leadership to continually improve the referral experience
• Represent the practice at local and regional optometry society meetings community and professional networking events

• Track and report referral volume by provider and by visit/surgery type
• Monitor referral trends and develop targeted recovery strategies when applicable
• Maintain an accurate and up-to-date database of referring providers contact information office hours and call history
• Provide weekly activity reports including visits completed new referral relationships established and referral outcomes
• Analyze territory performance against established KPIs and benchmarks; present findings to leadership

• Work closely with operations directors surgeons and clinical staff to align outreach messaging with operational capacity
• Collaborate with the marketing team on collateral development digital campaigns and event planning if applicable
• Participate in regular team meetings and strategy sessions with leadership
• Oversee referral coordinators and collaborate with Patient Care Counselors (PCCs) to ensure a seamless patient journey from referral to post-op.

• Monthly and quarterly referral volume growth by provider and service line
• Number of completed field visits per week
• New referring provider accounts activated per quarter
• Retention rate of existing referring accounts
• Referral-to-appointment conversion rate

• Bachelors degree required; major in healthcare administration business communications or a related field preferred

• Minimum 35 years of experience in physician relations healthcare sales or business development in an ambulatory or specialty care setting
• Prior experience calling on optometrists or within the ophthalmology optometry or vision care industry preferred
• Demonstrated track record of growing referral volume

• Strong working knowledge of the optometry-ophthalmology co-management model and referral dynamics preferred
• Familiarity with common ophthalmic conditions surgical procedures (cataract LASIK/PRK glaucoma retina) and diagnostic terminology preferred
• Exceptional interpersonal communication and presentation skills; able to engage clinicians and administrative staff with equal ease
• Highly organized with the ability to manage a large referral base and prioritize independently
• Comfortable working autonomously in a field-based environment with minimal day-to-day supervision
• Proficient in Microsoft Office Suite (Word Excel PowerPoint Outlook)
• Valid drivers license and reliable transportation required

• Primarily field-based; must be able to travel throughout the assigned territory up to 80% of the time including daily driving between provider offices
• In-office presence when not out on the field
• Occasional evening or weekend commitments for networking or educational events
• Must be able to carry and transport marketing materials equipment and educational collateral
• Sitting standing and walking for extended periods during office visits and events

• Base salary commensurate with experience
• Performance-based incentive bonus tied to growth metrics
• Mileage reimbursement or vehicle allowance
• Comprehensive health dental and vision benefits
• Paid time off and holidays

Required Experience:

Director