Director of Marketing and Communications

Director of Marketing and Communications

Employment Status: Full-time/Exempt

Compensation: $90000 - $110000

Reports to: Assistant Head of School for Institutional Advancement & Enrollment

ABOUT US:

A Pike education ignites a lifelong journey of discovery.

The Pike School is a premier PreK-9 independent school located in Andover MA serving 395 students in PreK-Grade 9. Our community is rooted in our values of Authenticity Intellectual Ambition and Social Good encouraging students to be empowered learners change agents and global citizens. We spark a lifelong journey of exploration and growth as we prepare students to think critically and have the confidence to take risks.

POSITION SUMMARY

The Director of Marketing and Communications is a high-impact leadership role within the Institutional Advancement and Enrollment (IAE) team. This individual leads the strategy and execution of all internal and external communications to drive enrollment support fundraising and strengthen the schools brand. Pike seeks an innovative collaborative and entrepreneurial leader who can translate the Schools distinctive strengths into compelling narratives that inspire prospective families engage alumni and donors and strengthen community pride.

Marketing & Digital Strategy

• Enrollment & Recruitment: Partner with Admission to build and execute multi-channel campaigns (digital ads print collateral recruitment drives) that highlight Pike to prospective families.

• Digital Media & Advertising: Manage the daily operations and growth of the website (Finalsite) and social channels (Instagram Facebook LinkedIn); collaborate with external partners on digital advertising.

• Reputation & Review Management: Maintain Pikes profile across external school review sites (Google Niche GreatSchools etc.).

• Event Marketing: Lead promotional strategy digital assets signage and collateral for key institutional events (Commencement One Pike Day Centennial and Auxiliary Programs).

Communications & Editorial

• Messaging & Calendar: Maintain the master communications calendar to drive a consistent cadence for all internal (faculty staff parents) and external messaging.

• Content Creation & Deployment: Write edit and publish schoolwide e-newsletters website stories social content and leadership communications via platforms like Constant Contact.

• Advancement & Alumni Messaging: Partner with Development and Alumni Relations to ensure donor and alumni outreach aligns with schoolwide messaging and voice.

• Centennial Campaign: Execute the multi-year communications strategy for Pikes 100th anniversary in and beyond.

Operations Brand & Visual Assets

• Project Management: Coordinate incoming marcom requests and project timelines across departments to ensure accurate on-time delivery.

• Brand Governance: Enforce visual identity and editorial standards across all print digital and promotional merchandise.

• Media & Asset Management: Manage digital asset libraries schedule photography/videography vendors handle media permissions and cover evening/weekend events for content capture as needed.

• Publication Management: Project manage the annual update review cycle and production of school handbooks directory updates and institutional documents across administrative departments.

QUALIFICATIONS:

• Bachelors degree required; degree in marketing communications journalism public relations English or a related field preferred.
• Four or more years of marketing or communications experience preferably within an independent school higher education nonprofit or other mission-driven organization.
• Outstanding writing editing verbal communication and storytelling skills with the ability to translate institutional priorities into compelling messaging for a variety of audiences.
• Experience managing websites and social media platforms; Experience with photography videography and digital asset management preferred.
• Highly collaborative with excellent attention to detail and the ability to manage multiple priorities in a fast-paced environment.
• Proven ability to build relationships across a diverse school community and work effectively with faculty staff students families alumni trustees and external partners.
• This is a full-time twelve-month position requiring occasional evening and weekend work in support of School events and institutional priorities.

TO APPLY CANDIDATES SHOULD SUBMIT THE FOLLOWING INFORMATION:

• Resume and cover letter describing your interest in the position with an overview of your background and experience.
• Resumes will be reviewed on a rolling basis with an immediate start date this fall.