Director of Content & Sponsorship Strategy

This role is based in our Orlando FL office. 

Position Overview

As the Director of Content & Sponsorship Strategy  you will lead content strategy and thought leadership sponsorship programs for two major healthcare/pharma trade shows: WHX Miami (healthcare technology medical devices infrastructure) and CPHI Americas (pharmaceutical/biotech). This role blends content curation event programming and sponsor relationship management to deliver high-value experiences for attendees and partners balancing scientific rigor with commercial goals across the US and LATAM markets.

Key Responsibilities

Content & Program Strategy

• Develop and execute multi-track conference content covering medical devices healthcare IT pharma biotech and related sectors including keynotes panels and workshops tailored to diverse audiences (executives procurement researchers start-ups)
• Design pre- at- and post-show programming to extend engagement and value across the full event lifecycle
• Oversee poster sessions abstract submissions and research presentations to ensure academic and scientific rigor
• Identify vet and secure speakers and subject matter experts; manage disclosures bios and conflict-of-interest checks
• Use attendee feedback and market insights to continually refine programming
• Ensure all content meets regulatory and compliance standards (FDA PhRMA EFPIA)

Sponsorship Management

• Design and sell tiered thought leadership sponsorship packages aligned with sponsor goals
• Act as the main liaison between sponsors and internal teams overseeing fulfillment timelines activations and contractual deliverables
• Track sponsorship performance and ROI and identify opportunities to enhance sponsor value

Audience & Industry Engagement

• Build relationships with industry leaders and key opinion leaders to inform content and attract high-profile contributors
• Work with advisory boards to validate content relevance and strengthen program credibility
• Support audience growth through targeted content and lead-generation initiatives
• Represent the brand at industry events to strengthen market presence

Execution & Cross-Functional Collaboration

• Oversee on-site program logistics including scheduling moderators AV coordination and troubleshooting
• Provide oversight of the Xcelerate start-up competition
• Partner with Marketing Sales Events Operations and Product teams to ensure integrated well-promoted programming
• Manage program budgets including speaker honoraria and production costs; negotiate speaker fees in accordance with fair market value guidelines
• Manage vendor and production partner relationships

Measurement & Reporting

• Define KPIs for content and sponsorship success; report performance to senior leadership
• Conduct post-event analysis to drive continuous improvement

Qualifications :

Required Qualifications

Education & Experience

• 10 years of progressive experience in content development event programming or sponsorship management within the tradeshow conference or healthcare/pharmaceutical events industry including 5-7 years specifically in medical education or healthcare event management
• Proven experience managing accredited educational programs for healthcare professionals
• Background in the pharmaceutical medical device or broader healthcare industry

Technical Knowledge & Industry Expertise

• Strong understanding of the pharmaceutical/medical device regulatory landscape (FDA EMA) and compliance frameworks (PhRMA Code EFPIA)
• Familiarity with medical terminology clinical practice and healthcare industry trends
• Knowledge of tradeshow and event best practices including experiential and content marketing thought leadership and hybrid/digital event formats

Professional Competencies

• Strong strategic thinking with the ability to translate business goals into effective content and sponsorship programs
• Excellent relationship-building and communication skills with the ability to engage senior-level stakeholders
• Solid commercial acumen including sponsorship sales contract management and ROI analysis
• Strong attention to detail particularly around medical content accuracy
• Data-driven approach with proficiency in event management CRM and content management platforms

Personal Attributes

• High ethical standards and commitment to content/educational independence
• Entrepreneurial adaptable and comfortable balancing commercial and educational priorities
• Organized detail-oriented and able to perform well under pressure
• Collaborative and results-driven with strong ownership of outcomes

Working Conditions

• Up to 25-35% travel for site visits speaker meetings and event execution
• Extended hours including evenings and weekends during peak event periods and on-site execution

Working Conditions

• Up to 25-35% travel for site visits speaker meetings and event execution
• Extended hours including evenings and weekends during peak event periods and on-site execution

Additional Information :

We believe that great things happen when people connect face-to-face. Thats why we work in-person with each other or with customers and partners three days a week or more. When youre not spending time together in one of our offices or other workplaces like at an Informa event you get the flexibility and support to work from home or remotely.

We work hard to make sure Life at Informa is rewarding supportive and enjoyable for everyone. Heres some of what you can expect when you join us. But dont just take our word for it see what our colleagues have to say at

Our benefits include:

• Great community: a welcoming culture with in-person and online social events our fantastic Walk the World charity day and active colleague groups and networks promoting a positive supportive and collaborative work environment
• Broader impact: take up to four days per year to volunteer with charity match funding available too
• Career opportunity: the opportunity to develop your career with bespoke training and learning mentoring platforms and on-demand access to thousands of courses on LinkedIn Learning. When its time for the next step we encourage and support internal job moves
• Time out: 15 days PTO rising to 20 after three years and 25 after six years plus 10 national holidays a birthday leave day and the chance to work from (almost!) anywhere for up to four weeks a year
• Competitive benefits including a 401k match health vision and dental insurance parental leave and an ESPP offering company shares at a minimum 15% discount
• Strong wellbeing support through EAP assistance mental health first aiders free access to a wellness app and more
• Recognition for great work with global awards and kudos programs
• As an international company the chance to collaborate with teams around the world

The salary range for this role is $95000 $110000 based on experience. 

This posting will automatically expire on 11/13/2026

Were not solely focused on a checklist of skills. We champion energy and ambition and look for colleagues who will roll their sleeves up join in and help make things happen. If it sounds like a match and you have most although not all of the skills and experience listed we welcome your application.

If you would like to request reasonable adjustments or accommodations to assist your participation in the hiring process and or in the advertised position please inform the appropriate Talent Acquisition Partner for the role once they have been in touch. Your request will be reviewed and considered in confidence. At Informa youll find inclusive experiences and environments where all perspectives and backgrounds are welcomed. As part of this approach and our diversity and inclusion commitments we are also formally an Equal Opportunities Employer. This means we base decisions on relevant qualifications and merit and do not discriminate on the basis of key characteristics and statuses including all of those protected by law. Ask us or see our website for full information.

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Remote Work :

No

Employment Type :

Full-time