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Director of Business Development, CPG


Job Location:

San Diego, CA - USA

Yearly Salary: $ 150000 - 170000
Posted: 16 August 2026 (26 days ago)
Application Deadline: 13 November 2026
Vacancies: 1 Vacancy

Job Summary

About Us

Better Buzz Coffee Roasters seeks a Director of Business Development CPG!

Better Buzz Coffee is looking for a hands-on leader to grow Better Buzz Coffees Consumer Package Goods (CPG) business across grocery club and e-commerce channels. This person will own strategy sales marketing supply chain and operations expanding our packaged products beyond our cafés and into the hands of more consumers. The position will report to our Vice President of Marketing. We have robust plans for growth and this person will need to hit the ground running. This person is a deal maker a relationship builder a veteran of negotiation and works cross functionally.

Better Buzz Coffee is a San Diego based USDA Organic Certified Coffee Roaster with many current locations and growing throughout southern California Nevada Arizona and Florida. We source and roast all our coffees and we are dedicated to our purpose of providing the Better Buzz experience by fueling each day with exceptional coffee and food in an inspiring environment.

We are committed to providing outstanding guest service to our community while fostering a fun and upbeat work environment for our team. We are always pushing forward growing and improving to ensure we are the absolute best we can be! Leaders who are excited to challenge themselves and grow will find great opportunities with Better Buzz Coffee!

PERKS OF WORKING AT BETTER BUZZ:

  • Full benefits packages available including Medical Dental Vision Life Insurance 401K w/match
  • The best coffee around
  • Work with a growing brand

The salary range for this position is $150000-$170000 annually.

Responsibilities

The Job:

  • Build and own the CPG/retail channel strategy annual operating plan and multi-year growth roadmap
  • Own channel revenue profitability budgets pricing trade spend and deductions
  • Identify prospect and negotiate partnerships with grocery club and e-commerce retailers and distributors.
  • Lead the end-to-end deal process: pitch terms contracting new item setup and launch planning
  • Build relationships with category buyers and lead account planning line reviews resets and ongoing business reviews.
  • Manage broker and distributor relationships establish performance expectation and hold partners accountable for results
  • Partner with internal teams on innovation packaging pricing promotions and supply-chain readiness.
  • Own demand forecasting and collaborate on production inventory and replenishment planning to maintain appropriate inventory levels.
  • Manage promotional programs from planning through execution ensuring deliverables timelines retailer requirements and budgets are met.
  • Evaluate promotional effectiveness and trade-spend ROI to improve future programming.
  • Monitor retail execution including distribution shelf placement in-stock levels pricing and displays
  • Track sell-in sell-through velocity distribution revenue margin forecast accuracy and inventory performance; provide regular insights and recommendations to executive leadership.
  • Manage customer operations including retailer portals purchase orders fulfillment issues deductions and required documentation.
  • Represent Better Buzz at industry trade shows buyer meetings and CPG conferences.
  • Build scalable processes and lead internal team members and external partners as the business grows.
Qualifications

  • 7 years in CPG sales business development or channel management experience preferably within food & beverage.
  • Proven track record securing and growing grocery club e-commerce and distributor partnerships.
  • Experience owning revenue profitability pricing trade spend and budgets.
  • Strong negotiation deal-structuring and relationship-management skills.
  • Working knowledge of CPG supply chain forecasting inventory planning and retailer operations
  • Experience managing brokers distributors and agency partners.
  • Strong financial analytical and business-planning capabilities
  • Strategic thinker with strong cross-functional leadership and hands-on execution skills.
  • Proficiency with Excel PowerPoint syndicated data and sales-reporting tools.
  • The ability to travel to retail partners distributors and trade shows valid driver license.

Preferred

  • Existing relationships with grocery club and specialty retail buyers.
  • Coffee beverage or specialty food CPG experience.

Founded in 2002 by two college students with a dream and a coffee cart Better Buzz has grown into a thriving community with locations across California Nevada Arizona and soon Florida. We roast our own organic fair trade and rainforest-certified coffee weekly!

Were serious about quality connection and having a blast while doing it. At Better Buzz youre not just making coffee youre making peoples day.

Better Buzz encourages you to be bold and authentically you! We are proud to be an equal opportunity employer that celebrates the unique differences of our diverse team. We welcome individuals from all backgrounds and consider every qualified applicant without regard to race color religion sex sexual orientation gender identity age national origin disability veteran status or any other protected class. Better Buzz is also committed to offering reasonable accommodation to qualified job applicants with disabilities. If you need assistance or an accommodation please contact us at


Required Experience:

Director


About Company

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Better Buzz Coffee Roasters | San Diego, CA based Small Batch Coffee Roasters. Roasting organic & specialty coffees with crafted coffee blends.

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