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Director of Brand & Communications
Job Location:
Job Location:
Austin, TX - USA
Monthly Salary:
Not provided by the employer
Monthly Salary:
Posted:
21 August 2026 (15 days ago)
Posted:
Application Deadline:
18 November 2026
Application Deadline:
Vacancies:
1 Vacancy
Vacancies:
Job Summary
Position Overview
The Director of Brand & Communications is responsible for shaping how Baxter Planning is positioned presented discovered and experienced in the market. This role leads and executes the companys brand content creative and digital communications strategy to increase awareness strengthen credibility and generate qualified inbound demand.
Reporting to the Chief Marketing Officer the Director of Brand & Communication develops and executes an integrated strategy across messaging editorial content visual storytelling website experience social media executive thought leadership and search optimization. The role is responsible for the creation of high-impact written and visual assets including digital campaigns presentations infographics videos social content website graphics and sales enablement materials ensuring every asset consistently reflects Baxter Plannings brand identity and communicates complex ideas with clarity and impact.
As the steward of the Baxter Planning brand this leader is responsible for maintaining communication standards visual consistency and creative quality across all customer touchpoints. This role combines strategic leadership with hands-on execution using tools such as Canva WordPress SEMrush Google Analytics 4 and Google Search Console to create publish optimize and measure marketing programs.
Success in this role is measured by the ability to elevate Baxter Plannings market presence improve the quality and consistency of its visual and written communications increase organic visibility strengthen digital engagement and drive qualified inbound leads.
Purpose Scope and Responsibilities:
Brand Strategy & Awareness
Performance Management
The Director of Brand & Communications is responsible for shaping how Baxter Planning is positioned presented discovered and experienced in the market. This role leads and executes the companys brand content creative and digital communications strategy to increase awareness strengthen credibility and generate qualified inbound demand.
Reporting to the Chief Marketing Officer the Director of Brand & Communication develops and executes an integrated strategy across messaging editorial content visual storytelling website experience social media executive thought leadership and search optimization. The role is responsible for the creation of high-impact written and visual assets including digital campaigns presentations infographics videos social content website graphics and sales enablement materials ensuring every asset consistently reflects Baxter Plannings brand identity and communicates complex ideas with clarity and impact.
As the steward of the Baxter Planning brand this leader is responsible for maintaining communication standards visual consistency and creative quality across all customer touchpoints. This role combines strategic leadership with hands-on execution using tools such as Canva WordPress SEMrush Google Analytics 4 and Google Search Console to create publish optimize and measure marketing programs.
Success in this role is measured by the ability to elevate Baxter Plannings market presence improve the quality and consistency of its visual and written communications increase organic visibility strengthen digital engagement and drive qualified inbound leads.
Purpose Scope and Responsibilities:
Brand Strategy & Awareness
- Evolve and maintain the companys communication standards and brand guidelines.
- Translate business strategy product innovation and customer success into compelling market narratives award submissions and external recognition opportunities.
- Monitor market trends competitive positioning and buyer insights to continuously strengthen Baxter Plannings market presence and differentiation.
- Develop and execute an integrated content strategy that drives brand awareness qualified inbound demand customer engagement and revenue growth.
- Own the editorial strategy content calendar and organized library across thought leadership blogs whitepapers customer stories website content digital campaigns webinars sales enablement and executive communications.
- Lead the creation of compelling written and visual content ensuring all assets reflect Baxter Plannings brand voice and effectively communicate complex business and technical concepts.
- Optimize content for discoverability across SEO Answer Engine Optimization (AEO) and Generative Engine Optimization (GEO) while partnering with Product Marketing Revenue Marketing Sales and subject matter experts to deliver content that supports the buyer journey.
- Manage creative intake prioritization design and production workflows to ensure projects are delivered on time and consistently reflect Baxter Plannings brand standards.
- Own the strategy content user experience and ongoing optimization of the Baxter Planning website to improve engagement conversion and inbound lead generation.
- Leverage website analytics and user behavior insights to continuously improve performance and conversion rates.
- Develop and execute Baxter Plannings organic social media strategy to increase brand awareness engagement and market visibility.
- Build executive thought leadership and employee advocacy programs that amplify the companys expertise and extend its digital reach.
- Manage the social content calendar and optimize channel performance to support brand awareness demand generation and customer engagement.
Performance Management
- Establish and track KPIs for brand awareness website performance content engagement search visibility social media performance marketing influence and inbound lead generation.
- Analyze marketing performance data and provide actionable recommendations to improve content effectiveness digital engagement and campaign outcomes.
- Leverage modern marketing technologies including WordPress Google Analytics 4 Google Search Console SEMrush Canva and related platforms to execute measure and continuously improve marketing performance.
- Stay current on emerging marketing technologies AI-driven search trends and evolving buyer behaviors applying insights to continuously improve marketing communications.
- Own the budget and vendor relationships for brand content communications website SEO creative and related marketing platforms.
- Bachelors degree in Marketing Communications Journalism Business or a related field.
- 5 years of modern B2B marketing communications content marketing or brand marketing experience in an enterprise software or SaaS organization.
- Proven success developing and executing integrated marketing communications strategies that increase brand awareness generate inbound demand and support revenue growth.
- Exceptional writing editing storytelling and messaging skills with the ability to translate complex technical concepts into clear compelling content for multiple audiences.
- Sharp attention to detail with a strong commitment to accuracy consistency and quality across written visual and digital communications.
- Demonstrated expertise in content marketing website strategy SEO Answer Engine Optimization (AEO) Generative Engine Optimization (GEO) social media and digital marketing best practices.
- Experience managing corporate websites editorial calendars and integrated content programs that support the entire buyer journey.
- Strong analytical skills with experience measuring marketing performance and optimizing campaigns using data and customer insights.
- Proficiency with modern marketing technologies including WordPress Google Analytics 4 Google Search Console SEMrush or similar SEO platforms Canva or Adobe Creative Suite and Microsoft Office.
- Excellent project management communication and cross-functional collaboration skills with the ability to manage multiple priorities in a fast-paced environment.
Required Experience:
Director
About Company
Baxter Planning provides Demand Forecasting Software to Optimize Inventory cost and improve service levels across complex, globalservice supply chains.
