Director, New Business Creation

About Us

SharkNinjais a global product design and technology company with a diversified portfolio of 5-star rated lifestyle solutions that positivelyimpactpeoples lives in homes around the world. Powered by two trusted global brands Shark and Ninja the company has a proventrack recordof bringing disruptive innovation to market and developing one consumer product after another has allowedSharkNinjato enter multiple product categories driving significant growth and market share gains. Headquartered in Needham Massachusetts with more than4100associates the companys products are sold at key retailers online and offline and through distributors around the world.

AI at SharkNinja

At SharkNinja were building an AI-native culture. Were not waiting for the future; were creating it. Our people are expected to experiment boldly adopt new tools and continuously raise whats possible to create meaningful impact for our consumers. If you believe the best way to do your job hasnt been invented yet youll fit right in.

Director New Business Creation

SharkNinja Product Incubation Reports to: SVP Product Incubation

This is a future-oriented role that requires skills in creating brand-new categories for SharkNinja operating at the fuzzy front end of the innovation development process. No single role today carries the full cross-functional capability needed to take a category from a blank sheet to a fundable roadmap-ready opportunity this technical and business leadership role fills that gap. It combines capabilities in product development technical program management market and consumer insights and financial modeling in one leader who can identify evaluate recommend and develop product categories SharkNinja does not compete in today.

The role serves four purposes:

• Set the vision for a new category and drive the decisions that move it forward.
• Business model development. Shape raw market trends consumer insights and ideas into sustainable high-growth high-margin businesses and products backed by financial and quantitative analysis.
• New product development. Identify define and develop the product concepts that establish SharkNinjas entry into the category.
• Partnership development. Find and lead the external product and technology partnerships that accelerate category entry.

Category leadership and vision

• Own selected new-category initiatives end-to-end at the front end: business and product vision product definition and portfolio strategy.
• Act as the connective enabler across Product Development Advanced Concept Engineering Consumer Insights Finance and external partners.
• Drive timely decisions so early initiatives make rapid progress and do not stall.

Market and business case development

• Run market and consumer research to size categories assess trends and synthesize insights.
• Map the competitive landscape and define where SharkNinja can win.
• Build the financial models that test revenue and margin potential and go-to-market scenarios.
• Present a balanced view of risk and opportunity with the few metrics that matter most.

Product concept development

• Ideate product concepts for SharkNinjas entry into the category.
• Screen opportunities on Desirability Viability and Feasibility (DVF).
• Work with Advanced Concept Engineering to start development and inject concepts onto the SharkNinja product roadmap.
• Build business cases and present them to the executive leadership for a go decision.

Partnerships

• Initiate and build relationships with external category and technology experts.
• Identify new partner opportunities that support category and product strategy.
• Connect internal teams and external partners to share information and move faster.

• Bachelors degree in business marketing or engineering. MBA preferred.
• 10 years of experience including product development new business creation or a combined strategy and execution role.

• Exemplary leadership: inspire motivate guide and drive individuals from broad functional backgrounds to deliver significant business results.
• Exercises high judgment in early-stage ambiguous work.
• Passion for creating game-changing products that solve major consumer problems.
• Strong business evaluation analysis and problem-solving to assess and develop new opportunities.
• Excellent critical thinking and thought leadership.
• Manage multiple initiatives at once each at a different stage of development and across very different consumer categories.
• Develop and manage productive relationships with external partners and SMEs to find opportunities and create complementary products.
• Strong team orientation with the ability to coach and mentor regardless of reporting relationships.
• Self-starter who works with minimal direction and keeps information flowing openly.
• Communicate complex ideas simply and present persuasively to executive leadership.
• Influence across the organization at all levels including outside your span of control or authority.
• Guide and steer engineering and design direction.
• Creative adaptive and comfortable operating in a high ambiguity environment
• Balances business acumen with technical capability; thinks strategically acts tactically.