Director, Marketing Strategy & Operations

We are seeking a strategic and versatile Director of Marketing Strategy & Operations to drive operational excellence and revenue alignment across Marketing and Sales. This role will serve as a key partner to leadership owning the design and optimization of the marketing-to-sales funnel while helping scale a high-performing data-driven marketing organization.

The ideal candidate brings deep expertise in marketing operations go-to-market systems and funnel management with the ability to operate both strategically and tactically. This individual will play a critical role in improving execution driving alignment and embedding automation and AI into core marketing workflows.

Revenue Alignment & Funnel Ownership

• Own and optimize the end-to-end marketing-to-sales funnel
• Design lead flow architecture including scoring routing enrichment and progression
• Partner with Sales and RevOps to align on SLAs handoffs and pipeline management
• Monitor funnel performance identify bottlenecks and drive improvements in conversion lead quality and revenue outcomes
• Partner with Analytics to ensure clear attribution measurement and performance visibility

Marketing Operations & Execution Excellence

• Govern and evolve the marketing operating model to drive simplification standardization and scalability
• Improve execution quality through strong process discipline QA and cross-functional alignment
• Act as an integrator across marketing sub-functions to improve coordination speed and consistency
• Establish and maintain operating rhythms with Marketing Sales RevOps and Finance
• Identify and close gaps in execution measurement and follow-through

Marketing Technology Data & Automation

• Serve as a strategic owner and power user of the marketing automation ecosystem and its core integrations (e.g. Salesforce web platforms)
• Evaluate and optimize marketing technology to improve performance and reduce complexity
• Ensure strong data quality and governance across marketing and CRM systems including enrichment deduplication and hygiene
• Partner with Data Web and Platform teams to enable scalable data flows and system reliability

AI-Enabled Marketing & Innovation

• Embed AI and automation into core marketing workflows including lead scoring routing enrichment and performance monitoring
• Design and scale use case-driven workflows leveraging AI and agent-based approaches to improve campaign execution lead management and operational efficiency
• Identify opportunities to automate repetitive tasks such as data enrichment CRM/MAP updates lead processing and anomaly detection
• Partner with Data Web and Platform teams to implement AI-driven capabilities while ensuring alignment with governance data quality and system architecture
• Drive a culture of experimentation by testing and scaling practical AI use cases that improve productivity and decision-making

Cross-functional Leadership & Team Development

• Drive alignment and prioritization across Marketing Sales RevOps Finance and Product
• Act as a trusted operator across a broad range of strategic and operational initiatives
• Build mentor and scale a high-performing marketing operations team
• Foster a culture of accountability continuous improvement and operational excellence

Qualifications :

• 12 years of experience in marketing operations revenue operations or a related role in a high-growth B2B environment
• Deep understanding of marketing-to-sales funnel mechanics lead management and conversion optimization
• Strong experience with CRM and marketing automation platforms (e.g. Salesforce Marketo Clay Allocadia Demandbase)
• Comfortable experimenting with and applying AI tools (e.g. Claude Gemini) to improve workflows drive efficiency and accelerate insight generation.
• Proven ability to lead cross-functional initiatives and drive measurable business impact
• Strong analytical and problem-solving skills
• Excellent communication and stakeholder management skills
• Bachelors degree required; MBA preferred

Additional Information :

Were committed to building a workplace that reflects the diverse world we serve. At Freshworks youll find inclusive teams flexible thinking and opportunities to grow your career - while making work better for millions. 

If this sounds like a journey you want to be part of wed love to meet you. Lets building something refreshing together. 

The annual base salary range for this position is $220000 - $270000 Base Salary. 

Compensation is based on a variety of factors including but not limited to location experience job-related skills and level. Bonus/equity may be available.

At Freshworks we have fostered an environment that enables everyone to find their true potential purpose and passion welcoming colleagues of all backgrounds genders sexual orientations religions and ethnicities. We are committed to providing equal opportunity and believe that diversity in the workplace creates a more vibrant richer environment that boosts the goals of our employees communities and business. Fresh vision. Real impact. Come build it with us.

Remote Work :

No

Employment Type :

Full-time