Director, Marketing Operations

We are seeking a strategic and versatile Director of Marketing Operations to drive operational excellence process optimization and cross-functional alignment across the marketing organization. This role will serve as a key partner to Marketing Sales Ops RevOps and Finance helping scale efficient standardized and data-driven operating processes that support go-to-market execution.

The ideal candidate brings deep expertise in marketing operations go-to-market systems and process design with the ability to operate both strategically and tactically. This individual will play a critical role in improving execution enabling operational scale and embedding automation and AI into core marketing workflows.

Marketing Operations & Process Excellence

• Govern and evolve the marketing operating model to drive simplification standardization scalability and execution consistency
• Improve operational efficiency through strong process discipline QA workflow optimization and cross-functional coordination
• Act as an operational integrator across marketing sub-functions to improve alignment visibility and speed of execution
• Identify and close gaps in execution process adoption measurement and operational follow-through

Lead Flow Operations & GTM Process Enablement

• Design and optimize lead flow processes across lead account and PQL lifecycles including scoring routing enrichment and progression workflows
• Partner with Sales Ops and RevOps to ensure scalable handoff processes SLA adherence and operational alignment across GTM teams
• Monitor operational funnel health and identify process or system bottlenecks impacting lead management efficiency and data quality
• Partner with Analytics teams to support consistent attribution reporting and process measurement frameworks

AI-Enabled Marketing Operations

• Embed AI and automation into operational workflows including lead processing scoring routing enrichment QA and performance monitoring
• Design and scale practical AI-driven workflows and agent-based automations to improve operational efficiency and reduce manual work
• Identify opportunities to automate repetitive tasks such as CRM/MAP updates lead processing data enrichment and anomaly detection
• Partner cross-functionally to implement AI capabilities while ensuring alignment with governance data quality and system architecture
• Foster a culture of experimentation and continuous improvement through practical AI adoption

Cross-functional Leadership & Team Development

• Drive operational alignment and prioritization across Marketing Sales Ops RevOps Finance and Product teams
• Act as a trusted operator across a broad range of operational and strategic initiatives
• Build mentor and scale a high-performing marketing operations team
• Foster a culture of accountability continuous improvement and operational excellence

Qualifications :

• 12 years of experience in marketing operations revenue operations sales operations or related roles in a high-growth B2B environment
• Deep understanding of marketing operations lead management processes CRM systems and go-to-market technologies
• Strong experience with marketing automation and CRM platforms (e.g. Marketo Salesforce)
• Proven ability to drive process optimization operational scale and cross-functional alignment
• Strong analytical and problem-solving skills with a process-oriented mindset
• Comfortable experimenting with and applying AI tools (e.g. Claude Gemini) to improve workflows drive efficiency and support operational decision-making
• Excellent communication and stakeholder management skills
• Bachelors degree required; MBA preferred

Additional Information :

Were committed to building a workplace that reflects the diverse world we serve. At Freshworks youll find inclusive teams flexible thinking and opportunities to grow your career - while making work better for millions. 

If this sounds like a journey you want to be part of wed love to meet you. Lets building something refreshing together. 

The annual base salary range for this position is $220000 - $270000 Base Salary. 

Compensation is based on a variety of factors including but not limited to location experience job-related skills and level. Bonus/equity may be available.

At Freshworks we have fostered an environment that enables everyone to find their true potential purpose and passion welcoming colleagues of all backgrounds genders sexual orientations religions and ethnicities. We are committed to providing equal opportunity and believe that diversity in the workplace creates a more vibrant richer environment that boosts the goals of our employees communities and business. Fresh vision. Real impact. Come build it with us.

Remote Work :

No

Employment Type :

Full-time