Director, Marketing Operations

Key Responsibilities

Marketing Operations & Ways of Working

• Build andmaintainthe Retail Group marketing operating cadence: campaign kickoffs creative reviews channel sync-ups and post-mortems.

• Establish and steward project management standards workflow tools and reporting that scale across the marketing organizations internal agency model.

• Own the Retail Group integrated marketing budget trackingspendacross channels and agencies againstplan andidentifyingopportunities to reinvest intowhatsworking.

• Oversee vendor and agency relationships holding partners accountable for creative quality timelines and ROI.

Integrated Campaign Strategy & Execution

• Own the end-to-end Retail Group marketing calendar aligning brand campaigns promotional moments and always-on activity across paid owned and earned channels.

• Translate brand and merchandising priorities into fully integrated go-to-market plans with clear briefs timelines owners and success metrics.

• Partner with Creative Media and CRM leads so every campaignlandsas one cohesive customer experience not a set of disconnected channel executions.

• Lead post-campaign analysis and reporting turning performance data into sharper briefs and better decisions for the next cycle.

Cross-Functional Leadership

• Serve as the primary connective tissue between the Creative Agency Media Agency and CRM teams keeping work moving without relying on formal authority.

• Partner with Merchandising Ecommerce Store Operations and Finance to align campaigns with Retail Group business priorities and inventory realities.

• Build trusted relationships across the organization unblocking teams and resolving conflicting priorities before they slow down execution.

• Represent the Retail Group marketing point of view in cross-functional planning and leadership meetings.

Brand Stewardship & Performance

• Safeguard brand consistency and voice across every channel and every banner in the Retail Group portfolio.

• Championa test-and-learn culture using data to continuously improve conversion engagement and channel efficiency.

• Bring an outside-in view of the competitive and retail marketing landscape surfacing trends and opportunities worth pursuing.

• Prepare executive-ready materials and readouts on campaign performance budget and marketing operations for the Chief Marketing Officer and senior leadership.