Director, Marketing

You may know McCormick as a leader in herbs spices seasonings and condiments and were only getting started. At McCormick were always looking for new people to bring their unique flavor to our team.

McCormick employees all 14000 of us across the world are what makes this company a great place to work.

We are looking to hire a Director Marketing to join the team based at our Global Headquarters in Hunt Valley Maryland. The position is hybrid eligible (50% onsite per month).

What We Bring To The Table:

The best people deserve the best addition to the benefits youd expect from a global leader (401k health insurance paid time off etc.) we also offer:

Competitive compensation

Career growth opportunities

Flexibility and Support for Diverse Life Stages and Choices

Wellbeing programs including Physical Mental and Financial wellness

Tuition assistance

Position Overview
Under general direction of the VP Global Brand Marketing this role is responsible for leading brand strategy and the development and activation of fully integrated marketing campaigns for the McCormick and Club House Spices & Extracts brands in North America. This individual will build and lead execution of the marketing plans that drive commercial business objectives including brand awareness consideration trial and advocacy. This key leader will work with cross-functional teams and manage external agencies to develop brand campaigns to drive growth.

Key Responsibilities

• Elevate McCormicks brand positioning messaging and visual identity to build emotional connections with consumers and reinforce its status as a leader in its top categories.
• Lead annual marketing planning process and support leadership in driving a 3-year roadmap for the McCormick and Club House brands.
• Oversee the creation of impactful seasonal/tentpole and always on marketing campaigns partnering with key cross functional partners including media social media public relations digital and sales ensuring alignment with target audience insights and business goals.
• Lead external agencies and internal studio teams to bring to life all aspects of creative content strategy and development across McCormick paid owned and earned channels. Lead creative agency partnerships to execute large-scale campaign photo and video shoots and always on digital content.
• Partner with consumer insights and growth teams to generate data-backed insights strategies and best practices for brand marketing plans and campaigns through comprehensive market research and analysis.
• Partner with the media and insights teams to measure effectiveness of paid owned and earned activity reporting on insights and optimizing programs based on data.
• Lead mentor and grow a high-performing global team of marketers.
  
  

Required Qualifications

• Bachelors Degree in Marketing Communications Business or other related field of study; MBA preferred
• At least 10 years of experience in marketing with 5 years experience in brand marketing leadership positions
• Extensive experience in leading integrated marketing campaigns in Consumer Packaged Goods (CPG) with experience in food & beverage strongly preferred
• Experience in brand and portfolio management with a strong understanding of commercial business goals and metrics
• Experience leading creative and media agency partnerships from RFP through campaign execution and measurement
• Consumer-centric with a deep understanding of digital social and retail media platforms and trends
• Extremely strong creative and analytical skills coupled with ability to turn data into actionable insights
• Exceptional executive-level presentation skills and the demonstrated ability to interact effectively with all levels of the organization and externally
• Demonstrated success in building and evolving organizations leading global and diverse teams and fostering cross-functional collaboration is essential
• Proven analytical project management and organizational skills with strong written and verbal communication skills required
  
  

Base Salary: $80

Base salary compensation will be determined based on factors such as geographic location skills education experience for this role and/or internal equity of our current employees as part of any final offer. This position is also eligible to participate in McCormicks Incentive Bonus (MIB) Plan/ McCormicks Sales Incentive Bonus (SIB) Plan/ McCormicks Dividend addition to a competitive compensation package permanent employees of McCormick are eligible for our extensive Total Rewards programs that include:

- Comprehensive health plans covering medical vision dental life and disability benefits
- Family-friendly benefits such as paid parental leave fertility benefits Employee Assistance Program and caregiver support
- Retirement and investment programs including 401(k) and profit-sharing plans

McCormick & Company is an equal opportunity/affirmative action employer. All qualified applicants will receive consideration for employment without regard to sex gender identity sexual orientation race color religion national origin disability protected veteran status age or any other characteristic protected by law.

As a general policy McCormick does not offer employment visa sponsorships upon hire or in the future.

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