Director, Marketing Finance

POSITION SUMMARY

This Finance Marketing Director position is a strategic finance leader supporting the Global Marketing Organizations (GMO) Customer Marketing Group with primary focus on the Creativity & Productivity (C&P) marketing organization.

KEY RESPONSIBILITIES

1. Data-Informed Decision Making & Strategic Business Partnership

• Provide strategic finance leadership supporting the C&P marketing organization (Business Professionals & Consumers and Creators & Creative Professionals teams).
• Serve as a proactive thought partner to marketing leadership shifting discussions from reporting results to understanding drivers implications and actions.
• Guide cross-functional alignment of investment priorities and strategic decisions across Product Marketing Go-to-Market GMO and Finance leadership teams.
• Deliver recurring business reviews and executive reporting that translate financial and marketing trends into clear business implications and recommended actions.

2. Marketing Effectiveness & Investment Optimization

• Proactively identify diminishing returns underperforming investments and budget reallocation opportunities to improve marketing value and investment efficiency.
• Partner closely with Product Marketing and Growth Marketing Insights (GMI) teams to evaluate performance trends and optimize marketing investments across the funnel.
• Build and maintain an executive-level Marketing Return on Investment scorecard providing leadership with ongoing insight into program performance and spend efficiency.

3. Budget Management & Financial Planning

• Own end-to-end financial management of variable marketing budget (>$1B annually) lead quarterly forecast cycles risk and opportunity assessments and scenario planning.
• Establish investment guardrails approval workflows and budget shifts that balance financial control with the agility modern marketing demands.

4. Leadership & Team Development

• Lead and develop a high-performing finance team focused analytical rigor business partnership and continuous improvement.
• Represent marketing finance in cross-functional leadership forums including the Finance Leadership Team GMO and C&P marketing leadership meetings.

QUALIFICATIONS & EXPERIENCE

Required

• 10 years of progressive finance experience with a strong background in topline product/go-to-market finance and/or marketing finance role within a consumer-facing business.
• Demonstrated expertise evaluating marketing efficiency including experience with multi-channel investment analysis attribution methodologies and/or media mix modeling.
• Proven track record leading new financial capabilities processes and ways of working within marketing finance and/or FP&A environments.
• Advanced financial modeling skills; proficiency in Excel and planning tools (e.g. Anaplan SAP).
• Experience with BI and visualization tools (e.g. PowerBI).
• Bachelors degree in Finance Accounting Economics or a related quantitative field or equivalent experience.

About Adobe

Adobe empowers everyone to create through innovative platforms and tools that unleash creativity productivity and personalized customer experiences. Adobes industry-leading offerings including Adobe Acrobat Studio Adobe Express Adobe Firefly Creative Cloud Adobe Experience Platform Adobe Experience Manager and GenStudio enable people and businesses to turn ideas into impact powered by AI and driven by human ingenuity.

Our 30000 employees worldwide are creating the future and raising the bar as we drive the next decade of growth. Were on a mission to hire the very best and believe in creating a company culture where all employees are empowered to make an impact. At Adobe we believe that great ideas can come from anywhere in the organization. The next big idea could be yours.

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Expected Pay Range:

At Adobe for sales roles starting salaries are expressed as total target compensation (TTC base commission) and short-term incentives are in the form of sales commission plans. Non-sales roles starting salaries are expressed as base salary and short-term incentives are in the form of the Annual Incentive Plan (AIP).

In addition certain roles may be eligible for long-term incentives in the form of a new hire equity award.

State-Specific Notices:

California:

Fair Chance Ordinances

Adobe will consider qualified applicants with arrest or conviction records for employment in accordance with state and local laws and fair chance ordinances.

Colorado:

Application Window Notice

If this role is open to hiring in Colorado (as listed on the job posting) the application window will remain open until at least the date and time stated above in Pacific Time in compliance with Colorado pay transparency regulations. If this role does not have Colorado listed as a hiring location no specific application window applies and the posting may close at any time based on hiring needs.

Massachusetts:

Massachusetts Legal Notice

It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability.