Director, Market Intelligence

The Market Intelligence Director will partner directly with marketers to recommend plan and execute market research in pursuit of a deeper understanding of customers attitudes beliefs and motivations. The Director will synthesize across all research studies collaborate with analytics counterparts and provide a concise narrative of opportunities that he/she will share in various forums (insight sessions ops/strategic planning etc.) to influence marketers to act. This role will also play a key role in continuing to progress our capabilities with a goal of uncovering ways (new vendors new methodologies and AI-powered approaches) to uncover more authentic timely and actionable insights.

The Director will report into the head of the Commercial Insights lead team and will work with teammates (market researchers business analytics) to tie together primary and secondary research in the pursuit of better customer understanding & business opportunities. The Director will also collaborate and coordinate with global Insights team on the research projects. The primary stakeholders for this role will be the Senior Directors Directors and Managers within the Business Unit.

The responsibilities of the Director include but are not limited to the following.

Work directly with marketers to recommend & scope market research leveraging AI tools to accelerate study design discussion guide development and demand study planning across therapeutic areas including complex anti-infective launches

Manage ongoing market research projects to ensure milestones are being achieved

Communicate core market research findings; employ AI-assisted synthesis to distill insights from ATU tracking qualitative research and eDetail studies into clear stakeholder-ready narratives and executive summaries

Collaborate with other groups to pull in additional voice of customer findings (analytics global Insights etc.) integrating secondary data sources such as IQVIA with primary research using AI-enabled analysis to strengthen the business story

Synthesize across multiple findings to develop brand opportunities that will be shared in various venues (Strat/Ops Plans CLT decks Insight Review Sessions investor materials etc.); use AI to accelerate cross-study synthesis and surface patterns across large research bodies

Progress market research capabilities by identifying emerging methodologies and refreshing list of vendors and pioneering the responsible integration of AI into the market research workflow including establishing AI governance frameworks and PMR process standards for the team

Lead AI-assisted vendor evaluation and proposal scoring applying structured comparison frameworks to drive objective vendor selection and maximize research investment efficiency

Drive customer journey and patient pathway work leveraging AI to map redesign and document HCP and patient journeys that surface actionable commercial opportunities

Manage market research budgets and oversee cost saving initiatives across BUs with AI-enabled efficiencies reducing cycle time on synthesis reporting and vendor assessment

Coaching and guiding Market Intelligence managers in the team on best practices in market research cross-team collaboration and the effective use of AI tools to enhance insight quality and delivery speed

Qualifications:

Bachelors degree

Market research experience in a commercial Biopharma company

Methodological knowledge of and experience in relevant market research approaches and techniques with a mindset of continuous improvement

Proven ability to use market research results to influence decision-making and drive forward opportunities

Evidence of business acumen cross-team collaboration communication and presentation skills

Demonstrated experience applying AI tools to accelerate research synthesis study design stakeholder communications and insight delivery

Preferred Qualifications:

10 years of market research experience with the last few being in the lead role

Knowledge and experience working in the field of Specialty/Immunology. This would include complex elements of sales promotion across Biologics and Vaccines non-retail patient gateways field reimbursement engagement buy and bill selling models longer selling cycles and contracting

Experience leading AI governance initiatives within a Pharma market research or commercial insights function including establishing responsible use standards and process frameworks for the team

Track record of leveraging AI to deliver faster higher-quality insights across ATU tracking qualitative synthesis customer journey mapping and vendor/proposal evaluation

Work Location and Setup
This position is based in the United States and offers a hybrid work arrangement balancing time in the office with remote work to support flexibility and collaboration.

We are excited to hear from candidates who are ready to step into a role where their insights shape our commercial strategy and foster a culture of curiosity and continuous learning. If this sounds like you please apply and join us in advancing healthcare through thoughtful market intelligence.

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Please visit GSK US Benefits Summary to learn more about the comprehensive benefits program GSK offers US employees.

Why GSK

Uniting science technology and talent to get ahead of disease together.

GSK is a global biopharma company with a purpose to unite science technology and talent to get ahead of disease together. We aim to positively impact the health of 2.5 billion people by the end of the decade as a successful growing company where people can thrive. We get ahead of disease by preventing and treating it with innovation in specialty medicines and vaccines. We focus on four therapeutic areas: respiratory immunology and inflammation; oncology; HIV; and infectious diseases to impact health at scale.

People and patients around the world count on the medicines and vaccines we make so were committed to creating an environment where our people can thrive and focus on what matters most. Our culture of being ambitious for patients accountable for impact and doing the right thing is the foundation for how together we deliver for patients shareholders and our people.

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Director