Director, Integrated Strategy & Planning

Agency:

Job Function:

Job Subfunction:

Job Description:

TCA is Omnicom Medias national full-service performance media agency combining the agility and challenger mindset of a boutique agency with the scale technology data and

resources of Omnicom.

The Role

The Director Integrated Strategy & Planning leads audience-first media strategy across key accounts across national and local markets connecting client business goals consumer insights channel strategy and investment.

This highly client-facing role has a strong emphasis on leveraging Omnicom Medias Omni marketing orchestration platform including Investment Channel Planner to inform media recommendations and investment decisions.

Were seeking a critical thinker confident client leader and impactful storyteller who brings a challenger mindset uses Omni and audience intelligence to shape smarter media decisions and continuously evolves strategy based on performance learnings.

Core Responsibilities

Integrated Strategy: Develop full-funnel national and local market plans across

linear TV streaming/CTV digital social audio and OOH

Omni-Powered Planning: Use Omni Investment Channel Planner to inform

channel strategy investment allocations and recommendations

Client Leadership: Lead client-facing strategy planning and investment discussions

and clearly articulate recommendations

Performance-Informed Planning: Apply in-market learnings and performance

insights to evolve channel planning and future investment decisions

Key Qualifications

7-10 years of integrated media strategy and planning experience

Strong strategic analytical and investment planning capabilities

Confident client-facing presenter and storyteller

Experience with media mix and planning platforms; Omni experience strongly

preferred

Working knowledge of Mediaocean STRATA Core Direct Nielsen Comscore

and/or Kantar

$140000 - $150000

Omnicoms policy requires employees to work in the office for a minimum of three days a week unless additional in-office days are directed by their agency or manager. Our objective is to increase this requirement over time and many of our agencies as well as Omnicoms corporate group already require five days of in-office attendance.

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