Director, Ecommerce Digital Shelf
Minneapolis, MN - USA
Job Summary
Mars United Commerce is a global commerce marketing practice that aligns people technology and intelligence to make the business of our clients better today than it was yesterday. Our worldwide capabilities coalesce into four key disciplines Strategy & Analytics Content & Experiences Digital Commerce and Retail Consultancy that individually deliver unmatched results for clients and collectively give them an unparalleled network of seamlessly integrated functions across the entire commerce marketing ecosystem. These disciplines are powered by our industry-leading technology platform Marilyn which helps marketers understand the total business impact of their commerce marketing activation enabling them to make better decisions create connected experiences and drive stronger measurable results. Learn more at looking fora Director Ecommerce- Digital Shelfto create impact and help our clients navigate the dynamic role owns strategic client relationships serving as the Ecommerce lead and trusted advisor responsible for driving client satisfaction business growth and long-term partnership success.This requires understanding emerging areas ofEcommerceand incorporating those insights into strategic recommendations across theEcommerceecosystem.This role will have 1-2 direct reports.
Candidates must reside within a commutable distance from our Chicago Detroit Minneapolis or New York office for a hybrid work schedule.
The Director willengage with clients as the strategic Digital Shelf lead on their business:
Develop customizable yet scalable strategic solutions that positionour agencyas a best-in-class Digital Shelf partner for our clients.
Lead a team of functional experts to strategize execute and measure solutions that are focused on ensuring digital shelf content effectiveness and end-to-end digital shelf support is optimized to enable a connected seamless shopper experience for our clients brands and products.
Core functions include marketplace assessments full-scale audits competitive insights new product launch support keyword research SEO- and AEO-optimized copy development evergreen and seasonal content development product data management and content healthanalysis.
Lead business reviews and educational programs that elevate client knowledge and influence strategic investment decisions.
Lead emerging commerce capabilities including Agentic Commerce AI visibility AI search optimization and governance frameworks that help brands win across AI-powered discovery environments.
Evaluate implement and maximize commerce technology partners and platforms including content optimization syndication analytics AI visibility and digital shelf measurement solutions.
Partner with cross-functional teams to drive catalog operations syndication governance product information management and content health programs that improve discoverability conversion and operational efficiency across retailers.
Manage projects towards client budgets internal billing expectations and P&L goals.
Identify and develop incremental growth opportunities through retailer assessments AI/agentic commerce consulting audits workshops operational optimization and emerging commerce capabilities.
Provideongoingthought leadership both internally and externally.
What you bring to us:
8yearsexperienceinEcommerce Digital Commerce Digital Shelf
Bachelors degree in advertising marketing or related field
Demonstrated experience in analyzing results synthesizing data drawing out insights & implications and developing insightful and actionable recommendations
Sounddecision-makingskills based in an agencyandclient settingleveragingindustry knowledge
Abilityto effectively engage and influence a variety of audiences;Confident presenter and clear persuasive communicator (verbal and written) of complex data/details
Desire and ability to work within a cross-functional team-oriented environment
A strong work ethic that is proactive collaborative and highly organized
Passionforbusiness and dissatisfaction withthestatus quo always thinking of ways to improve and grow
About Company
Publicis Media is one of the four solutions hubs of Publicis Groupe ([Euronext Paris FR0000130577, CAC 40], alongside Publicis Communications, Publicis.Sapient and Publicis Healthcare. Led by Steve King, CEO, Publicis Media is powered by its five global brands, Starcom, Zenith, Spark ... View more