Director, Digital Activation

Agency:

Job Function:

Job Subfunction:

Job Description:

Ptarmigan Media a proud part ofOmnicom Media Group is a global media agency specializing in financial services. With deepexpertisein financial marketing and the B2B2C landscape we develop innovative data-driven media strategies for more than 80 global clients.

Our people are our greatest asset. Theirexpertise creativity curiosity and entrepreneurial mindset fuel our growth and enable us to deliver forward-thinking media solutions in an increasingly complex and rapidly evolving marketplace.

As we continue to grow our New York office we are seeking aDirector Digital Activationto lead digital media strategy and activation for a major enterprise client. This is a high-impact leadership opportunity for a strategic digitally fluent marketer who thrives at the intersection ofpeopleleadership media innovation client partnership and performance-driven activation.

The ideal candidate is equally comfortable setting the strategic vision challenging conventional thinking developing talent and translating complex media performance into clear business recommendations.

RESPONSIBILITIES

Strategic Leadership & Innovation

Lead the development and execution of integrated digital activation strategies across paid social paid search and programmatic channels.

Establish strategic direction for media plans and activation approaches ensuring tactics are aligned to client businessobjectives audience strategies and KPIs.

Develop compellingPOVs thought leadership and innovation initiativesthat challenge conventional thinking and position Ptarmigan at the forefront of digital media.

Identifyemerging platforms technologies audience solutions and media opportunities that can drive meaningful client impact.

Translate industry and marketplace trends into actionable recommendations for clients and internal stakeholders.

People Leadership & Talent Development

Lead mentor and develop a growing team of digital channel specialists supporting a major enterprise client.

Create a culture of collaboration accountability innovation and continuous learning.

Establish clear expectations provide ongoing coaching and feedback andidentifyopportunities for team members to expand their capabilities and careers.

Serve as a senior subject-matter resource across digital activation fostering knowledge sharing and best-practice development.

Client Partnership

Build andmaintaintrusted senior-level client relationships by developing a deep understanding of the clients business marketing priorities audiences and media needs.

Act as a strategic advisor proactivelyidentifyingopportunities challenges and solutions that advance clientobjectives.

Lead regular client presentations bringing forward clear insights strategic recommendations and opportunities for optimization and innovation.

Communicate complex media performance and strategic considerations in a clear compelling and business-oriented manner.

Campaign Activation & Performance

Oversee the execution optimization measurement and reporting of paid social paid search and programmatic campaigns.

Ensure campaigns are continuouslyoptimizedagainst relevant business and media KPIs.

Establish a rigorous approach to performance analysis testing learning and optimization across channels.

Partner with analytics and account teams to translate campaign data into actionable insights and recommendations.

Maintain a high standard of quality accuracy and attention to detail throughout the campaign lifecycle.

Business & Operational Management

Oversee budget management spend pacing and forecasting across digital channels ensuring investment is aligned with client priorities and performanceobjectives.

Drive operational excellence through scalable processes documentation tools and best practices that improve efficiency and quality.

Identifyopportunities to streamline workflows enhance team productivity and strengthen cross-functional collaboration.

Partner closely with account strategy analytics creative and other internal teams to deliver integrated cross-channel solutions.

Ensure adherence to agency processes platform best practices and client governance requirements.

REQUIREMENTS

10 years of experiencein digital marketing media or performance marketing within an agency or client-side environment.

Demonstrated success leadingintegrated digital activation strategiesacross paid social paid search and programmatic media.

Proven ability to build andmaintainstrongsenior-level client relationshipsand serve as a trusted strategic advisor.

Demonstrated experience leading mentoring and developing high-performing teams.

Strong analytical and critical-thinking skills with the ability to turn campaign data into meaningful business insights and strategic recommendations.

Deep understanding of digital media platforms ad technologies audience targeting measurement optimization and the evolving digital ecosystem.

Strong understanding of full-funnel media strategy and the role of digital activation within an integrated media plan.

Exceptional organizational and project-management skills with the ability to prioritize competing demands delegate effectively and manage multiple workstreams.

Excellent written verbal and presentation skills with the ability to communicate effectively with both technical and executive audiences.

Demonstrated curiosity and passion for emerging digital trends platforms technologies and media innovation.

Strongproficiencyin Microsoft Office including PowerPoint and Excel.

Experience withinfinancial services B2B or B2B2C marketing is preferred but notrequired.

$140000-$180000

Omnicoms policy requires employees to work in the office for a minimum of three days a week unless additional in-office days are directed by their agency or manager. Our objective is to increase this requirement over time and many of our agencies as well as Omnicoms corporate group already require five days of in-office attendance.

Omnicom is committed to hiring and developing exceptional talent. We agree that talent is uniquely distributed and were focused on developing inclusive teams that can bring the best solutions to everything we do. We strongly believe that celebrating what makes us different makes us better together. Join uswe look forward to getting to know you. We will process your personal data in accordance with our Recruitment Privacy Notice.

Link to Recruitment Privacy Notice: US Job Seekers:

It is the policy of Omnicom and any of its affiliates to provide equal employment opportunities to all employees and applicants for employment without regard to race religion color ethnic origin gender gender identity age marital status veteran status sexual orientation disability or any other basis prohibited by applicable federal state or local law. EOE/AA/M/D/V/F.