Director, Digital Activation

Agency:

Job Function:

Job Subfunction:

Job Description:

Director Digital

The Director plays a key role as the day-to-day lead for executing the digital buys. Being the leader across the team and ensuring that pacing performance and the Digital Activation Process is activated correctly across the area of responsibility is the primary focus of this job. A positive attitude and willingness to roll up your sleeves is also critical to get the job done. Experience working with across several media channels is preferred and a curiosity in emerging media platforms.

Responsibilities:

• Demonstrate strategic insight to develop long term execution plans from clients stated business objectives implement those plans and achieve key metrics (KPIs) as defined by the client
• Analytical ability to extract insight/actions from data and relate the story back to clients business goals
• Organizational and leadership capabilities to assign resources track progress assist in execution and consistently plan programs through supervision of junior team members
• Effectively presenting strategic and tactical plans to clients staff and internal teams
• Provide regular insight and training to challenge and develop junior team members
• Facilitate and manage forecasting budgeting and pacing campaign creation and optimization
• Understanding of business concepts and client objectives to identify campaign expansion opportunities

Qualifications:

• 7 years of work experience; recent and proven experience in programmatic execution/planning and activation required; other digital advertising such as search and/or social is a plus
• Actively optimize and manage client programmatic strategy ensuring micro and macro goals are hit; this includes owner/partnership of DSP/SSP vetting and selection
• Accountable to daily programmatic team operations and campaign excellence
• Effectively manage and lead all programmatic team members
• Identify and test new programmatic channels and products highlighting client value in results and sharing across client team and organization
• Identify training and development needs of client team and broader functional team
• Instill best practices processes methodologies and frameworks for client team and broader functional team; work with team members to ensure they are being used
• In depth knowledge of the online advertising industry including ad technology solutions; RTB DSPs SSPs advertising/publisher ecosystems data privacy

90000 - 215000

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