Director, Data Strategy and Services

The Director Data Strategy & Services is the enterprise product owner for GTM data capabilities across Marketing. This role leads the roadmap for the Customer Data Platform (CDP) identity graph data enrichment and the governed real-time data layer that powers the companys revenue engine.

Operating within the Martech Center of Excellence this leader partners closely with IT Security and GTM stakeholders to architect the enterprises customer data spineensuring that data is accurate complete compliant and accessible for predictive AI models personalization attribution and GTM decision-making.

This is a highly strategic high-visibility role responsible for transforming first-party data into a durable competitive advantage.

Key Responsibilities

Own and evolve the multi-year roadmap for the CDP identity resolution data unification and metadata layer.

Serve as product owner for data capabilities within the Martech CoE IT and GTM stakeholders.

Drive expansion of the enterprise identity graph including matching logic deterministic/probabilistic models and cross-channel stitching.

Ensure data cleanliness enrichment standardization and consent integrity across all GTM systems (CDP CRM MAP ABM AdTech).

Define and manage data quality SLOs (freshness identity match rate completeness lineage).

Enforce governance frameworks for data access role-based permissions retention and compliance with privacy requirements (GDPR CCPA emerging US laws).

Define data flows integration patterns and non-functional requirements (latency reliability SLAs) for GTM data across MAP CDP CRM downstream analytics.

Partner with IT Architecture and Data Engineering to design and execute scalable pipelines APIs and streaming ingestion workflows.

Oversee technical documentation and data lineage maps that ensure clear visibility and lifecycle understanding of all GTM data assets.

Translate complex data concepts into business-friendly frameworks that support GTM activation personalization scoring reporting and AI use cases.

Partner with the AI & Automation Operations team to ensure model readiness data availability and feature engineering pipelines.

Qualifications :

• 10 years of experience in data strategy data architecture marketing technology or enterprise analytics in a B2B or enterprise environment.
• Deep expertise in Customer Data Platforms identity resolution frameworks and enterprise data integration patterns.
• Strong familiarity with CRM (SalesforceDynamics) MAP (Marketo/HubSpot/Eloqua) CDP (Adobe/Salesforce/Treasure Data/etc.) and GTM analytics ecosystems.
• Proven experience as a product owner or data capability leader managing complex roadmaps and cross-functional dependencies.
• Hands-on understanding of data modeling enrichment hygiene privacy and governed data activation.
• Ability to partner credibly with IT architects data engineers security and senior GTM leaders.
• Experience supporting AI/ML-driven GTM use cases including predictive scoring churn models and journey propensity.
• Knowledge of privacy frameworks (GDPR CCPA emerging US state laws) and enterprise governance practices.
• Prior leadership roles inside a RevOps MarTech or digital architecture function.
• Strong storytelling skillscomfortable presenting data strategy to C-level audiences.
• Experience with Adobe suite & Kafka preferred

For positions in this location we offer a base pay of $192600 - $264800 plus equity (when applicable) variable/incentive compensation and benefits. Sales positions generally offer a competitive On Target Earnings (OTE) incentive compensation structure. Please note that the base pay shown is a guideline and individual total compensation will vary based on factors such as qualifications skill level competencies and work location. We also offer health plans including flexible spending accounts a 401(k) Plan with company match ESPP matching donations a flexible time away plan and family leave programs. Compensation is based on the geographic location in which the role is located and is subject to change based on work location.

Additional Information :

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Equal Opportunity Employer

ServiceNow is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race color creed religion sex sexual orientation national origin or nationality ancestry age disability gender identity or expression marital status veteran status or any other category protected by addition all qualified applicants with arrest or conviction records will be considered for employment in accordance with legal requirements. 

Accommodations

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Remote Work :

No

Employment Type :

Full-time