Director, Data & Platform Solutions
Job Location:
New York City, NY - USA
Yearly Salary:
Posted:
Application Deadline:
Vacancies:
Job Summary
Zenith is one of Publicis Groupes largest media agencies spanning 95 markets globally with US offices in New York Burbank Chicago Atlanta and Detroit. For more than 30 years we have been at the forefront of media helping to evolve and reshape the industry. We are highly regarded as a true agency partner by many high-profile brands for our expertise across numerous categories and wide range of capabilities that are unparalleled in the industry. Clients hire us for our track record of excellence in strategic planning investment and measurement. We also have specialist offerings including content commerce multicultural and future-proofed data capabilities.
The Data and Platform Solutions group is a specialized team within the agency acting as digital data and ad technology experts. Audience data can help inform media decisions and this position supports this process with the media team. This will include collaboration with internal groups who own DSP/Programmatic Strategy Multi-Touch Attribution and Dynamic Creative Optimization.
The Director Data & Platform Solutions will specifically be responsible for activating audience data and managing the technology platforms that drive better marketing decisions. This highly motivated detail-oriented individual manages processes around targeting data generates reports to understand key insights and overall executes on the clients investments in data and the DMP.
- Manage day-to-day DMP operations
- Execute on audience data to impact media strategies for client account(s)
- Manage the process of defining audiences to be targeted sharing data with partners and tracking and compiling performance reports regarding audience groups
- Integrate with the media planning team to make the DMP a central tool for smarter planning
- Act as internal resource to demonstrate agency knowledge of data strategies
- Support and/or manage writing of media deliverables (timelines POVs RFPs presentations etc.)
- Maintain knowledge of current DMP/Programmatic media trends
- B.A. or B.S. preferably in Marketing Advertising or Data Science
- 8 years of experience preferred in digital media ad technology ad operations or analytics
- Self-starter who is quick to learn and eager to contribute
- Excellent interpersonal verbal written communication and presentation skills
- Experience managing multiple competing priorities duties and/or projects
- Familiarity with basic accounting/math principles; basic statistical analysis experience is a plus
Our Publicis Groupe motto Viva La Différence means were better together and we believe that our differences make us stronger. It means we honor and celebrate all identities across all facets of intersectionality and it underpins all that we do as an organization. We are focused on fostering belonging and creating equitable & inclusive experiences for all talent.
Publicis Groupe provides robust and inclusive benefit programs and policies to support the evolving and diverse needs of our talent and enable every person to grow and thrive. Our benefits package includes medical coverage dental vision disability 401K as well as parental and family care leave family forming assistance tuition reimbursement and flexible time off.
If you require accommodation or assistance with the application or onboarding process specifically please contact
All your information will be kept confidential according to EEO guidelines.
Veterans Encouraged to Apply.
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Required Experience:
Director
About Company
Publicis Media is one of the four solutions hubs of Publicis Groupe ([Euronext Paris FR0000130577, CAC 40], alongside Publicis Communications, Publicis.Sapient and Publicis Healthcare. Led by Steve King, CEO, Publicis Media is powered by its five global brands, Starcom, Zenith, Spark ... View more
