Director, Content Strategy

Noom is on a mission to help people live better longer. Were a consumer-led digital health company connecting people to content coaching community and clinicians to build lasting habits and live healthier lives. Were a high-growth organization powered by science technology and world-class talent. When you join Noom on any team youll see the impact of your work on the world.

Our Content Team

Content at Noom sits at the intersection of behavior change science and everyday product experience. Grounded in psychology including cognitive behavioral therapy (CBT) principles our content helps members build lasting habits and improve their healthfrom weight loss and nutrition to sleep stress movement and overall wellness.

Our work spans structured mini-courses personalized daily content microhabit challenges and treatment guides. Its how members learn build skills and trust Noom with their health. Were also expanding how AI-assisted workflows help a small team create content at scale while maintaining quality and accuracy.

About the Role

Were looking for a strategic hands-on content leader to define and own the vision for health and behavior change content across Nooms member experience.

Reporting to the VP of Product Design & Content youll lead a small team and own the strategy and roadmap across curriculum daily articles the content library microhabit challenges and recipes. Youll guide content for new product launches strengthen the connection between content and business outcomes and ensure every experience is clear trustworthy and grounded in behavior change science.

This role combines leadership with execution. Youll set direction and develop your team while personally outlining drafting reviewing and editing content. Youll also bring together partners across Product Design Clinical Marketing CRM and Customer Experience to align messaging and deliver a cohesive member experience.

You Will

• Define the content strategy and roadmap across the member journey balancing member needs business goals and team capacity
• Lead content for new launches physical or digital from strategy through hands-on outlining drafting and editing so every launch arrives with clear trustworthy content that supports informed decisions
• Translate behavior change science including CBT-based approaches into engaging practical content that helps members build lasting habits
• Set best practices for content-driven growth placing content where it helps members find the right next step and using data to measure and refine what works
• Partner with Product and Design to evolve content-led features such as the content library microhabit challenges and recipes
• Own editorial quality and brand voice for all in-app content personally reviewing and editing alongside clinical experts to ensure accuracy trust and psychological soundness
• Lead cross-functional content alignment across Product Email Web Creative Clinical and Customer Experience
• Build and scale AI-assisted workflows that help the team move faster while maintaining quality
• Manage and develop a small content team setting priorities shaping team structure and career paths and supporting professional growth

About You

If youre passionate about health and wellness think strategically about content as both a member experience and a growth lever can build clarity out of ambiguity and want to shape how millions of people learn about and manage their health this role may be for you.

You Have

• 8 years of relevant experience including 12 years of direct management experience
• Proven content strategy leadership in a complex consumer digital product with measurable impact across multiple content surfaces
• Background and expertise creating content on the lifestyle side of improving health including nutrition weight management sleep stress movement and habit formation
• Ability to speak credibly to the clinical side of health including treatments members may be taking through Noom and to partner with clinicians to turn complex information into clear accurate content
• Experience applying behavior change science and psychology-based approaches such as CBT motivational interviewing or habit-formation frameworks to digital content and experiences
• A track record of managing and developing content professionals and prioritizing work across a small team supporting multiple stakeholders
• Strong hands-on writing and editing skills with sound judgment around accuracy tone and trust in health-related content
• Experience using data and research to guide content decisions and measure engagement or conversion
• Experience in a regulated or highly complex industry preferred where legal clinical and compliance considerations shape content decisions
• Strong cross-functional leadership with the ability to align Product Design Marketing Clinical and executive stakeholders
• Hands-on experience applying AI tools to content workflows to improve speed and quality
• The ability to set realistic goals and deliver across a broad evolving scope with limited resources
• A commitment to accessible human-centered content

What Makes This Job Amazing

• Your work directly helps members understand their health build lasting habits and make informed decisions.
• Youll define how content supports Nooms expansion from weight loss into a broader health platform.
• Youll have ownership over strategy and execution with a team to lead and develop.
• Youll build on existing AI capabilities and help define how a content team uses these tools in everyday work.

What Youll Earn and Enjoy

• Pay that reflects your impact. Compensation benchmarked to the market and shaped by your impact and value.
• Investment in your future. A 401(k) with company match to help you build long-term financial security.
• Time to truly recharge. Paid holidays generous time off Summer Fridays and a company-wide Summer Break week so the whole team can unplug together.
• Care that covers it all. Access to top-tier medical plans for you and your family including a premium-free plan option alongside dental vision and life insurance.
• Support for growing families. Paid parental leave to give you the time and flexibility to focus on what matters most.
• And more to help you thrive. Stock awards a performance-based bonus and exclusive access to Nooms products so you can grow with us win with us and enjoy what we build.

The expected base salary for this position is $149000$195000. Actual compensation is determined by job-related factors including experience skills qualifications and location.

This role is eligible for our NYC or Princeton office locations operating on a hybrid schedule (2 days per week on-site).

More About Noom

Noom is a leading whole-person health platform on a mission to help people live better longer. We combine personalized medication with the science of behavior change and psychology to help people build lasting habits and live longer healthier lives. With nationally-recognized holistic programs spanning weight diabetes prevention GLP-1 support menopause longevity and more we serve millions through health plans employers and direct-to-consumer offerings. As a trailblazer in the world of health and wellness Noom makes healthy living easy fun and deeply rewarding.

Were more than a health tech companywere a movement. This belief extends to our culture: we empower our people to think big act boldly and take pride in their contributions to shaping the future of health. Weve been named one of the Best Places to Work by Inc. Fortune Glassdoor and Quartzincluding honors for technology and diversity.

Join us in shaping the future of health.Youll be part of a passionate mission-driven team working to make the world a healthier placeone habit at a time.

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