Director, Consumer Insights

The Director Consumer Insights is an enterprise insights leader responsible for translating consumer shopper category brand innovation and go-to-market learning into clear business decisions and growth strategies. This leader serves as a strategic advisor to Marketing Sales Innovation and Executive Leadership ensuring that consumer and shopper perspectives are integrated into key business choices.

This role requires strong end-to-end ownership of priority initiatives from business-question framing and learning-plan design through execution synthesis recommendation and stakeholder alignment. The Director mustoperatewith high autonomy proactively manage risks and timelines coach the teams work in flight and build trust through clear communication analytical rigor and reliable delivery.

The Director Consumer Insights reports to the Vice President Analytics Insights and Brand Activation and leads a team of six.

Critical Contributions:

Enterprise Insights Strategy

Generate foundational consumer shopper category and industry insights that fuel category growth brand strategy innovation choices and go-to-market decisions. Translate insight into clear strategic recommendations that balance consumer needs commercial realities financial implications operational feasibility and brand priorities.

End-to-End Ownership & Delivery Discipline

Own priority insights initiatives frominitialbusinessquestionthrough finalrecommendation. Ensure every project has a clear learning plan decision to be enabledmethodology KPIs milestones owners stakeholders and communication path before work begins. Proactively manage timelines risks trade-offs and stakeholder alignment without requiring late-stage escalation.

Executive-Ready Synthesis & Decision Framing

Translate complex data research findings and market signals into concise executive-ready narratives that clearly answer the business questionidentifythe so what clarify implications articulate trade-offs and recommend action. Ensure materials for senior forums are decision-ready not data-heavyor descriptive.

Brand Building Mastery

Guidethe definition and assessment of brand equity using advanced market research tools brand health tracking advertising/communication testing and consumer understanding.Identifytrends and implications that inform brand strategy positioning messaging and investment choices.

Innovation & Foresight Expertise

Co-create and qualify the innovation pipeline by developing decision-oriented learning plans defining innovation territories assessing concepts andidentifyingconsumer category and cultural shifts. Track innovation performance to improve future initiatives and explore new business models.

Go-to-Market & Shopper Insights

Create and drive go-to-market insights strategies that address shopper behavior retail dynamics channel performance and consumer engagement. Leverage POSpanelshopper and category data to derive actionable recommendations for commercial and retail strategies.

Stakeholder Leadership & Influence

Build trusted partnerships with Marketing Sales Innovation Commercial Category and Executive stakeholders by proactivelyaligning onbusiness questions decision needs research approach timing and success criteria. Serve as a thought partner who can challenge assumptions influence direction and drive alignment across functions.

People Leadership Coaching & Capability Building

Seta clear visionand operating cadence for the Consumer Insights team. Provide active coaching through early project framing in-flight guidance synthesis reviews and feedback on stakeholder-ready materials. Build team capability byidentifyingemerging insights methods tools and industry best practices and translating them into practical scalable ways of working.

Critical Success Factors:

Youllbe most successful in this role if you have:

• Proven experience as a Consumer Insights leader in the CPG or consumer-led industry.

• Demonstrated ability to translate research data and market signals into business strategy not just research outputs.

• Track recordof advising senior leaders and shaping decisions in brand strategy innovation shopper commercial and go-to-market forums.

• Strongexpertisein brand equity tracking foundational consumer insightsforesight innovation testing shopper insights and go-to-market strategy.

• Demonstrated ability to build decision-oriented learning plans and manage complex cross-functionalinsightsagendas.

• Proven ability to create executive-ready narratives that clarify implications trade-offs and recommendations.

• Strongpeopleleadership experience including coaching senior talent improving team output quality and building new capabilities.

Capabilities & Required Skills:

Experience

• 10 years of progressive experience in Consumer Insights Market Research Brand Strategy Shopper Insights or related insights leadership roles preferably in CPG consumer health food/beverage beauty wellness or other consumer-led categories.

• 5 yearsof peopleleadership experience including experience managing senior talent and/or managers.

• Experiencepresenting toand advising VP/SVP-level stakeholders in executive forums.

Consumer Shopper & Research Expertise

• Deep understanding of consumer behavior shopper behavior brand equity advertising research innovation testing go-to-market insights and foundational consumer learning.

• Proficiencydesigning and conducting qualitative and quantitative research including the ability to translate ambiguous business questions into clear learning agendas.

• Skilled inleveragingPOS panel brand health shopper category and syndicated data to generate actionable recommendations.

Learning Plan & Delivery Excellence

• Expertisein building decision-oriented learning plans that definethe business questiondecisionto be enabled hypothesesmethodology KPIs stakeholders timing risks and expected actions from the research.

• Ability to sequence multiple research activities into a cohesive learning journey rather than treating projects as isolated studies.

• Strong project ownership discipline including proactive milestone management risk identification stakeholder communication and follow-through.

Executive Communication & Synthesis

• Ability to develop concise executive-ready materials with one clear message per slide explicit implications recommended actions and clear connection to business decisions.

• Strong live communication skills including the ability to answer senior leader questions directly synthesize in real time and avoid over-reliance on descriptive data.

Strategic and Enterprise Thinking

• Ability to integrate consumer shopper commercial financial operational and brand considerations when making recommendations.

• Strong judgment in prioritizing work making trade-offs and focusing team effort on the highest-value business decisions.

People Leadership & Coaching

• Demonstrated ability toestablishteam cadence set clear expectations coach work in flight provide candid feedback and build talent capability.

• Ability to raise the quality and consistency of teamoutputsthrough standards coaching and accountability.

Curiosity & Capability Advancement

• Ability to stay current with emerging research methods AI-enabled tools industry best practices cultural trends and consumer behavior shifts.

• Proven ability to translate new tools or methods into practical applications that improve business decision-making and team effectiveness.

• National Target Base Pay Range: $00.The salary range for this position is based on national standards.For candidates in California and the New York metro the Target Base Pay Range is$00to reflect the cost of living and market conditions in those areas.

• Actual compensation will take into account a wide range of factors that are unique to each candidate including but not limited to geographic location education experience qualifications and job-related skills. It is not typical for an individual to be hired above the midpoint of the range for their role and compensation decisions depend on the facts and circumstances of each case. This information is provided to applicants in accordance with state and local laws.

• Base pay is only one component of our total rewards offerings and we will take the full offering into consideration when presenting an offer of employment. Our total rewards package for this position may also include an annual performance bonus Medical dental and vision benefits 401K match and other wellness benefits.