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Director, Consumer Growth AI-Native (ATX Preferred)

Everlywell

Job Location:

Austin, TX - USA

Monthly Salary: Not provided by the employer

Posted: 6 October 2026 (6 days ago)

Application Deadline: 3 January 2027

Vacancies: 1 Vacancy

Job Summary

Everlywell is a digital health company pioneering the next generation of biomarker intelligencecombining AI-powered technology with human insight to deliver personalized actionable health answers. We transform complex biomarker data into life-changing insightsseamlessly integrating advanced diagnostics virtual care and patient engagement to reshape how and where health happens.

Over the past decade Everlywell has delivered close to 1 billion personalized health insights transforming care for 60 million people and powering hundreds of enterprise 2025 an estimated 1 in 94 U.S. adults received an Everlywell test solidifying our spot as the #1 at-home testing company in the country. Fueled by AI and built for scale were breaking down barriers closing care gaps and unlocking a more connected healthcare experience that is smarter faster and more personalized.

We are looking for a Director Consumer Growth (AI-Native) to own paid and organic acquisition for the Consumer business and build the agent infrastructure that runs it. This is a hands-on role: you will set strategy across paid social paid search SEO and organic then build and operate the AI agents that execute media buying creative iteration and reporting with limited day-to-day human direction. You are the person who decides what the agents do builds the systems that let them do it and steps in when they cant.

You will turn growth opportunities into sharp commercial hypotheses test them fast and decide what deserves investment and scale grounded in customer needs and unit economics. Secondarily you will extend this same approach into new revenue vectors for the business: fast prototypes landing pages and fake-door tests that validate commercialization ideas before we commit real investment.

What youll do:

Build and operate the AI agent infrastructure for growth

Design and build the agent orchestration layer that runs paid media with limited human direction using tools such as Grokbot Ryze Claude and platform-native AI (Advantage Performance Max automated bidding).
Build an AI-assisted creative engine that generates tests and iterates ad concepts at high volume within healthcare advertising policies and compliance standards.
Define what agents own outright what needs human review and how failures get caught and stay close enough to the work to prototype and troubleshoot it yourself.

Own and scale paid and organic acquisition

Own paid acquisition across paid social (Meta TikTok and emerging platforms) and paid search (Google Bing): strategy budget bidding audiences and day-to-day optimization.
Own organic acquisition including AEO/GEO SEO and content leveraging the AI architecture above.
Manage a media budget of $5M annually against CAC ROAS and payback targets reallocating spend weekly based on performance.
Lead measurement in a privacy-constrained environment: incrementality testing attribution MMM-informed planning and HIPAA-aware tracking.
Manage agency and freelance partners holding them to clear performance standards.

Prototype new revenue vectors

As a secondary focus identify new revenue vectors for the business and validate them fast with landing pages fake-door tests and quick prototypes before committing real investment.
Run a repeatable system for moving from insight to prototype to experiment to scale decision on new commercialization ideas.

Build and manage the team

Lead and develop a small high-output pod managing a blended team of AI agents and contractors and matching each task to the right mix of the two partnering closely across product engineering marketing analytics and compliance.

What success looks like:

In the first 90 days

Audit paid organic and tracking; deliver early efficiency gains.
Stand up the first agent-run workflows for campaigns or creative with clear human checkpoints.
Establish the pods operating model and a prioritized experiment backlog.

In the first 12 to 18 months

Improve blended CAC and payback while scaling spend across paid and organic.
Manage AI agent-powered campaigns and creative workflow that operates at scale with minimal headcount.
Demonstrate commercial proof through at least one validated new revenue vector with a credible path to scale.

What you bring:

10 years in growth or performance marketing including 5 years managing paid social and paid search directly in-platform.
A track record managing multi-million-dollar media budgets against CAC and payback targets.
Hands-on experience building or orchestrating AI agents or automation for campaign management creative production or performance analysis with examples you can walk us through.
Experience owning organic channels (SEO content or organic social) alongside paid.
Strong command of growth economics and measurement including incrementality testing and post-iOS attribution.
Experience leading small capable teams and managing agencies.
BA/BS or equivalent experience.

Nice to have:

Experience advertising in healthcare telehealth pharma or another regulated category.
Experience with DTC subscription or repeat-purchase businesses.
Experience launching 0-to-1 products landing pages or fake-door tests to validate new revenue ideas.

You may be especially well suited in this role if you are:

A growth leader who has owned a media budget end to end and wants to run it through AI agents instead of a traditional team.
Someone who has built or deployed AI agents for real operational work not just experimented with them.
Equally comfortable inside an ad account a prompt or agent config and an executive strategy discussion.

Security Notice: Everlywell never requests fees payment or banking information at any stage of the recruitment process. Official communications and interview invitations will only come from verified email addresses ending in @ or @. To ensure your application is secure always apply directly through our official careers page at may use artificial intelligence (AI) tools to support parts of the hiring process such as reviewing applications analyzing resumes or assessing responses and identifying potential inconsistencies or verification signals in application materials based on available information. These tools assist our recruitment team but do not replace human judgment. Final hiring decisions are ultimately made by humans. If you would like more information about how your data is processed please contact us.

Required Experience:

Director

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