Director, Consumer & Brand Communications

About the Role:

Tubi is looking for a Director Consumer & Brand Communications to help shape how one of the fastest-growing entertainment platforms shows up in culture.

Reporting to the VP Communications this leader will own communications strategy across Tubis brand consumer and platform storytelling: connecting what Tubi is building and marketing to the conversations communities and cultural moments that matter to audiences.

Were looking for someone who can move fluidly between strategy and creativity planned campaigns and real-time culture earned media and emerging forms of influence. Someone who asks Why would anyone care and What is uniquely Tubi about this before Whats the PR plan Someone who can work upstream with Brand Product Social Content and other partners to help find the story before the campaign is formed.

The right person deeply understands how earned attention works today. They know how to tell a story that can travel through journalists creators communities social conversation partnerships and unexpected cultural moments: and how those channels can work together to change what people understand about a brand.

This is a hybrid role based out of our Los Angeles or New York office. You must be willing to travel to ouroffice 2-3 days/week.

What Youll Do:

• Shape Tubis consumer and brand narrative. Develop and lead communications strategies that translate Tubis brand audience and business priorities into stories people care about.
• Help build a consistent external understanding of what makes Tubi differentiated and why it matters now.
• Partner closely with Brand and cross-functional teams at the earliest stages of campaign development.
• Identify the cultural insights and earned premises before execution begins helping answer Whats the story Why now Why Tubi
• Originate and shape earned-first ideas that can break through: distinguish between an activation that can generate content and an idea press and fans will actually talk about.
• Help ensure Tubi is an active and ongoing participant in culture by building a disciplined approach to proactive and reactive cultural opportunities.
• Identify moments where Tubi has the right to participate in the conversation and move quickly alongside Social Brand Talent and Agency Partners to turn those opportunities into meaningful attention.
• Lead consumer-facing product storytelling by translating Tubis product and platform innovation into compelling consumer stories.
• Connect new features and experiences into broader shifts in how people discover watch and share entertainment.
• Expand the definition of earned media at Tubi in order to continually evolve where and how Tubi earns attention.
• Develop relationships and ideas across traditional consumer and entertainment media as well as creators newsletters Substack podcasts communities and emerging cultural voices.
• Turn audience insights into storytelling by working with research analytics and finance teams to identify behaviors trends and data that can fuel consumer narratives and fan participation.
• Lead agencies toward better work by setting clear strategic briefs and expectations for agency partners.
• Help build integrated campaigns across One Tubi Marketing team so consumer storytelling contributes to a larger coherent Tubi narrative.
• Measure what matters and define success beyond clips and impressions.

Your Background:

• 10 years of experience in consumer communications public relations cultural marketing or related fields ideally spanning entertainment technology media or consumer brands.
• A track record of developing and executing earned-first ideas and consumer campaigns that generated conversation not just coverage.
• Strong cultural instincts and curiosity about entertainment creators fandoms and how audiences discover and share what they love.
• Excellent news judgment and an intuitive understanding of what makes an idea interesting to journalists and consumers.
• Fluency across traditional earned media and newer channels of influence with a point of view on how communications is changing.
• Ability to translate product innovation and technology features into accessible human stories.
• Strong storytelling and strategic writing skills.
• Experience leading agency partners through ambiguity competing priorities and fast-moving news cycles.
• Collaborative instincts and the confidence to challenge ideas constructively when the earned premise isnt there.

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Tubi is a division of Fox Corporation and the FOX Employee Benefits summarizedherecovers the majority of all US employee following distinctions below outline the differences between the Tubi and FOXbenefits:

• For US-based non-exempt Tubi employees the FOX Employee Benefits summary accurately captures the Vacation and Sick Time.
• For all salaried/exempt employees in lieu of the FOX Vacation policy Tubi offers a Flexible Time off Policy to manage all personal matters.
• For all full-time regular employees in lieu of FOX Paid Parental Leave Tubi offers a generous Parental Leave Program which allows parents twelve (12) weeks of paid bonding leave within the first year of birth adoption surrogacy or foster placement of a child in addition to applicable government leave program(s) and FOXs short-term disability policy. This time is 100% paid through a combination of any applicable state city and federal leaves and wage-replacement programs in addition to contributions made by Tubi.
• For all full-time regular employees Tubi offers a monthly wellness reimbursement.

Boldly built for every fandom Tubi is a free streaming service that entertains over 100 million monthly active users. Tubi offers the worlds largest collection of Hollywood movies and TV shows thousands of creator-led stories and hundreds of Tubi Originals made for the most passionate fans. Headquartered in San Francisco and founded in 2014 Tubi is part of Tubi Media Group a division of Fox Corporation.

We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race color religion sex national origin gender identity disability protected veteran status or any other characteristic protected by law. We will consider for employment qualified applicants with criminal histories consistent with applicable law.