Director, Connected Commerce & Retail Media
Fort Worth, TX - USA
Job Summary
Director Connected Commerce & Retail Media (eCommerce Retail Media & Omni Marketing)
At Alcon were passionate about enhancing sight and helping people see brilliantly. With more than 25000 associates we innovate fearlessly champion progress and act swiftly to impact global eye health. We foster an inclusive culture recognizing your contributions and offering opportunities to grow your career like never before. Together we make a difference in the lives of our patients and customers. Are you ready to join us
The Director of Connected Commerce will lead the execution and advancement of Alcon OTCs eCommerce and Retail Media capabilities driving integrated sales and marketing performance across omni-channel retailers (e.g. Amazon Walmart Target etc.).
In this role a typical day will include:
This role owns the Connected Commerce agenda end-to-end connecting Brand Sales and Media to deliver accelerated growth stronger retailer partnerships and best-in-class digital shelf execution. The Director will lead a cross-functional team spanning both commercial sales and digital marketing ensuring aligned priorities investment decisions and performance outcomes.
Key Responsibilities
Lead the Connected Commerce strategy across eCommerce Retail Media and omnichannel marketing to drive sustainable growth and market leadership across key platforms (e.g. Amazon Walmart Target DTC)
Develop and execute integrated digital commerce plans across multiple retail partners including assortment pricing and promotional strategies aligned with brand objectives
Own and optimize retail media investments including Amazon AVN and other platform-specific solutions ensuring strong ROI measurement rigor and performance transparency
Partner cross-functionally with brand sales and finance teams to align Joint Business Planning (JBP) priorities marketing investments and commercial targets
Leverage advanced analytics digital shelf tools and shopper insights to improve discoverability conversion and overall customer experience
Manage both sales and marketing levers within commerce environments to drive revenue growth share gains and profitability
Collaborate with internal stakeholders and external partners (retailers agencies and technology platforms) to deliver best-in-class execution and innovation
Identify and scale new commerce capabilities tools and partnerships to accelerate digital transformation within a matrixed organization
Lead forecasting budget management and KPI tracking to ensure delivery against business objectives
Build lead and develop a high-performing team while influencing cross-functional stakeholders and fostering a culture of accountability and continuous improvement
WHAT YOULL BRING TO ALCON:
Bachelors Degree or Equivalent years of directly related experience (or high school 18 yrs; Assoc.14 yrs; M.S.7 yrs; PhD6 yrs)
The ability to fluently read write understand and communicate in English
10 Years of Relevant Experience
6 Years of Demonstrated Leadership
Preferred Qualifications
Deep experience across leading eCommerce and marketplace platforms (e.g. Amazon Walmart Target DTC)
Strong background in digital marketing omnichannel strategy and/or retail media
Proven track record of delivering commercial results including sales growth market share and profitability
Demonstrated expertise in Retail Media strategy performance marketing and measurement frameworks
Advanced knowledge of digital shelf optimization retail analytics tools and marketplace ecosystems
Strong analytical mindset with experience leveraging data and insights to inform strategy and decision-making
Experience managing significant marketing and media budgets with a focus on ROI and performance outcomes
Background in OTC healthcare CPG or other fast-moving consumer goods categories preferred
Proven people leadership experience with a track record of building and developing high-performing teams
Experience leading cross-functional initiatives and influencing stakeholders within a matrixed organization
Demonstrated ability to build scale or transform commerce capabilities within complex organizations
HOW YOU CAN THRIVE AT ALCON:
Collaborate with teammates to share standard processes and findings as work evolves
See your career like never before with focused growth and development opportunities
Join Alcons mission to provide outstanding innovative products and solutions to improve sight improve lives and grow your career!
Alcon provides a robust benefits package including health life retirement flexible time off and much more.
Alcon Careers
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ALCON IS AN EQUAL OPPORTUNITY EMPLOYER AND PARTICIPATES IN E-VERIFY
Alcon takes pride in maintaining an inclusive environment that values different perspectives and our policies are non-discriminatory in recruitment hiring training promotion or other employment practices for reasons of race color religion gender national origin age sexual orientation marital or veteran status disability or any other legally protected status. Alcon is also committed to working with and providing reasonable accommodation to individuals with disabilities. If because of a medical condition or disability you need a reasonable accommodation for any part of the application process or in order to perform the essential functions of a position please send an email to and let us know the nature of your request and your contact information.
Required Experience:
Director
About Company
Our mission is to provide innovative vision products that enhance quality of life by helping people see better. From vision research to eye health, learn more at Alcon.com.