Director, Commercial DSP Partnerships
New York City, NY - USA
Department:
Job Summary
About the Role
The Director Commercial DSP Partnerships will help drive the strategy execution and growth of commercial relationships across key DSP agency and platform demand partners.
This role sits at the intersection of product partnerships and revenue supporting the connection between DSP account strategy and Demand Sales execution. As a player-coach you will directly contribute to revenue outcomes while helping build go-to-market motions commercial playbooks and cross-functional alignment across Sales Partnerships and Sales Enablement.
Were looking for a commercial operator who thrives in cross-functional environments and is skilled at translating technical DSP capabilities into compelling market-facing value propositions that drive adoption and growth.
What Youll Do
Support Commercial DSP Strategy
Execute the commercial strategy for a defined set of DSP partnerships aligned to revenue goals and product priorities.
Serve as day-to-day relationship owner for select DSP and platform partners driving joint growth initiatives.
Help identify new partnership opportunities and commercial packaging strategies.
Connect DSP Capabilities to Revenue
Translate DSP product capabilities and integrations into narratives that enable Demand Sales and Agency Partnerships.
Partner with DSP Account teams to ensure strong execution campaign health and revenue growth on assigned accounts.
Support repeatable workflows and communication frameworks that drive cross-functional alignment.
Support GTM & Sales Enablement
Contribute to go-to-market playbooks commercial materials and training programs.
Help deliver internal education on DSP deal strategy platform capabilities pricing models and negotiation frameworks.
Work with Sales Enablement to roll out best practices across regions verticals and partner segments.
Contribute to Team Development
Mentor junior team members and/or manage a small team fostering ownership and accountability.
Act as a hands-on contributor on key accounts.
Execute against KPIs set for commercial objectives.
What Were Looking For
4-6 years of experience in programmatic advertising DSP commercial strategy platform partnerships or sales.
Solid knowledge of the programmatic ecosystem including DSPs SSPs agencies and major demand platforms.
Track record of contributing to revenue growth through partnerships in cross-functional environments.
Strong communication storytelling and negotiation skills.
Experience mentoring others or leading in a player-coach capacity.
Entrepreneurial mindset with comfort in fast-paced evolving environments.
Required Experience:
Director
About Company
Equativ's global ad platform unlocks advanced technology, consumer research, and data intelligence to foster improved user experiences.