Director, Category Development
New York City, NY - USA
Job Summary
Dreaming big is in our DNA. Its who we are as a company. Its our culture. Its our heritage. And more than ever its our future. A future where were always looking forward. Always serving up new ways to meet lifes moments. A future where we keep dreaming bigger. We look for people with passion talent and curiosity and provide them with the teammates resources and opportunities to unleash their full potential. The power we create together when we combine your strengths with ours is unstoppable. Are you ready to join a team that dreams as big as you do
SALARY: $163200 - $193800 bonus and long-term incentive eligible
COMPANY:
We are home to the nations most iconic beer and beyond beer brands including Michelob ULTRA Americas #1 top-selling beer as well as Busch Light Budweiser Bud Light Stella Artois Cutwater Spirits and industry-leading craft brands. From our longstanding efforts to support American farmers military veterans and first responders to emergency drinking water donations and responsible drinking programs we are guided by our commitment to the communities we call home and the 65000 hardworking Americans who bring our beer to life. We are powered by a team that shares our passion to create a future with more cheers. Are you ready to join a team that dreams as big as you do
ROLE SUMMARY:
In this role you will have the opportunity to develop our category strategy conduct research and work with our commercial field teams to implement solutions with leading retailers and wholesalers. You will be responsible for partnering with our Commercial Sales leadership and our field teams to proactively find opportunities and gaps synthesize and analyze insights and data and identify new trends. Your ability to collaborate cross functionally and advocate for category growth will drive strategy execution and impact both internally and externally.
JOB RESPONSIBILITIES:
Develop thought-leadership to be applied across the commercial and retail organizations. Ensuring narratives are aligned and implemented but up-stream and downstream with Retail/Sales/Category teams bringing an integrated commercial strategy to life.
Lead critical category research projects that are designed with the end in mind (for use in retail narratives). Examples: Category Structure Path to Purchase Trip Missions Category Decision Trees
Develop & cascade in partnership with the total Category Development team; our Retail Category Shelf Strategy Segment Stories Annual Forecast and Category Growth Narrative (For these workstreams team member scope / roles may vary year to year based on 1YP Planning)
Partner with data suppliers to identify gaps and opportunities working closely with vendors to define project scopes that help answer key internal and external business questions.
Opportunity to collaborate across channels depending on the project with exposure across Small Format Large Format & eCommerce/Marketplaces.
Own key business partner relationships managing cross-functional partnerships and workstreams within Commercial Growth Sales and Category.
JOB QUALIFICATIONS:
4 Year bachelors degree preferred; advanced degree preferred
Strategy Insights Marketing and/or Sales experience with 8 years (at a large CPG or consumer research/strategy agency desired) with Category or Sales experience preferred
Proactive Thinker can operate independently and find opportunities ideas and needs without clear day-to-day guidance
Collaborator in a dynamic and fast paced environment able to form relationships & influence both internally (Commercial Category Sales Marketing) and externally (Customers) up to senior leadership levels
Strong Presentation Skills has experience speaking publicly to and influencing leadership
Curious Analytical Creative Strategic able to translate shopper behavior insights into practical implications to have a concrete impact at retail
Data Literacy Proficiency with Circana Numerator NIQ (POS and Panel Data)
Agile and Fast Learner able to synthesize data across different qual & quant sources (syndicated panel primary etc.) into easily digestible influential takeaways to tell a story & advise and guide strategy. Need to be able to quickly pick up new data tools and systems.
WHY ANHEUSER-BUSCH:
At Anheuser-Busch our purpose is to create a future with more cheers. For more than 165 years as a leading American manufacturer Anheuser-Busch has delivered a legacy of brewing great-tasting high-quality beers that have satisfied beer drinkers for generations. As the nations top brewer one of the fastest growing spirits companies and an insurgent force in energy drinks we drive economic prosperity nationwide through investments in our people facilities and communities. We are the only alcohol company that invests in the U.S. at this scale.
BENEFITS:
Health benefits including Medical Dental Vision Wellness and Tax-Advantaged Savings and Spending Accounts
Life Insurance and Disability Income Protection
Generous Parental Leave and FMLA policies
401(k) Retirement Savings options with a company matching contribution
Chance to work in a fast-paced environment among a company of owners
Free Beer!
Required Experience:
Director
About Company
America's best-loved brewery and beers, creating stronger communities and meaningful moments for over 165 years. Bringing people together for a Future with More Cheers.