Director, Casual Dining
Atlanta, GA - USA
Department:
Job Summary
STRATEGIC BUSINESS PLANNING
Develop long-term strategies and specific initiatives for Casual Dining channel including company direction focus area key customers market parameters and resource allocation.
Lead the annual business planning process for Casual Dining key accounts team including all channel and chain programming initiatives and tactics.
Owns and manages trade investment budgets in CPM and consistently evaluates ROI to inform future spend.
Identify unique sales levers to maximize sales growth and assign resources to put them into place.
Aggregate and analyze large amounts of complex data quickly and distill that data into clear viable action plans.
Ensure strategies and national activity is within global guidelines
Allocates resources where the investment has the highest payback with strategically important customers
Drives re-cap analysis following all programs to evaluate effectiveness and execution
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OVERSEE AND EXECUTE NATIONAL ACCOUNT MANAGEMENT
Builds strong influential mutually beneficial relationships with key account decision makers and stakeholders for top casual dining chains.
 Negotiates high-level contracts to drive execution and programming while maintaining appropriate spending per case.
Customize presentations utilizing business insights to appeal to customers needs in order to gain execution and programming.
Manages the need for custom account programming such as LTOs staff programs etc. that are relevant to each account and drives volume.
Conducts executive-level business reviews with NAM
Holds the team accountable to deliver upon the agreed-upon execution and programs with accounts
Ensures all members of their team effectively use CPM and all other admin tools provided that are required to manage and analyze their business
Ensures that CPM KeyAccount  Workbook Global Key Account Tracker Wing Tips and HUB are up to date with chain/ account level detail including unit listings mandated SKUs and agreed-upon executional elements
Understands the RTM strategy within casual dining national chains
Participates in relevant Trade Shows and Conferences
Helps in building the alignment for Top Conferences
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STAKEHOLDER ALIGNMENT & PARTNERSHIP
Build strong relationships and credibility throughout the organization in order to influence and drive initiatives.
Works with HQ On Premise Marketing and Trade Marketing to create custom account programs in line with brand standards.
Works with Consumer Collecting to build programs where field execution can be upleveled
Communicates with key stakeholders within the Business Units and Regions to drive execution provide and receive account/ program feedback.
Conducts  reviews with Business unit leaders to view results with programs as well as year-to-go plans
Full management of 3rd party agencies and partners
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LEADERSHIP COACHING AND DEVELOPMENT
Build develop and lead a large geographically disparate team. Ensure career development for the entire team through focus on timely specific and direct feedback and coaching.
Assist national account managers in developing effective programming presentations and monitor execution.
Coach educate and motivate direct reports for increased productivity.
Spend adequate time with the team in office and field to implement and execute Red Bull standards.
Lead team to develop thought-leading initiatives and insights that impact national strategy.
Uses appropriate communication processes to keep Distributor Partners and internal personnel informed of National Account Programs and Initiatives.
Qualifications :
10 years of On Premise sales experience; preferably in casual dining.
5 years of people management experience
Experience using business insights to influence strategy.
Negotiation experience
Bachelors Degree preferred or equivalent work experience
Must be fluent in English additional language skills an advantage
Additional Information :
This position is open to U.S. citizens U.S. permanent residents or individuals who are currently authorized to work in the United States on a valid visa.
The base salary range for this position is $149000 - $224000 cash incentives. Actual hourly offers may vary based on work experience. The base pay range is subject to change and may be modified.
Our current Benefits include:
Comprehensive Medical Dental and Vision Plans 401k Match Family Leave PTO & Paid Holiday Schedule Pet Legal and Life Insurance Tuition Reimbursement (Benefits listed may vary depending on the nature of your employment and/or work location)
Red Bull North America Inc. is an Equal Opportunity Employer and all qualified applicants will receive consideration for employment without regard to race color religion sex national origin disability veteran status age or any other classification protected by Federal state or local law.
Remote Work :
No
Employment Type :
Full-time
About Company
Red Bull Student Marketeers are part of the most dynamic and empowered brand and product ambassador program in the world. They understand Red BullÂ’s target group and are responsible for driving the brand image and product understanding on their university campus and in their region. T ... View more