Director, Analytics (Data Science)

As the traditional marketing funnel collapses and fragmentation increases clients rely on Publicis Collective to connect media data technology and teams by what matters most business outcomes. Were a full-service media agency where nearly half our experts focus on data research analytics technology or strategy. At Publicis Collective 100% of our 2200 global practitioners can access advanced insights and scale media with precision through our proprietary OS powering marketing that drives measurable business performance and transformation.

As a leader within the Analytics team the Director Analytics will play a pivotal role in shaping the future of the team focusing on advanced analytics statistical modeling and data-driven solutions that enhance performance media outcomes. This role will lead measurement strategy experimentation frameworks and analytics within clean room environments. This position offers a unique opportunity to help build and guide a team contributing to the development of future brand strategies.

The Director will apply their years of experience in data analysis and strategic consulting as an analytic lead. Important to this success will be the ability to source and use the many data sources at the disposal of the analytics team to not only represent the business impact that our media/marketing campaigns have in the marketplace but also the ability to translate these insights into relevant recommendations to optimize media investment for our clients.

This role presents a unique opportunity to shape and build a high-performing analytics team while contributing to the growth and transformation of the organizations capabilities.

This role reports into the Vice President Analytics.

Client Leadership & Business Development

• Create professional relationships with the many members of your internal and client team(s) while being solely responsible for the level of quality in communications and results for the entire team that serves on your clients behalf.
• Work throughout the year with internal and external (client team partner agencies/consulting groups) partners to create measurement plans/proposals that satisfy all client goals and address challenges/opportunities with clearly defined goals and definitions of program success.
• Coordinate the creation of the business rules and parameters of the engagement and participate together with internal Finance and Operations teams in the scoping process and any necessary requests for proposal from outside vendors/data companies.
• Manage the many internal data sources and (where applicable) third-party vendors/data streams that comprise our custom measurement platform while keeping process on task within the established timelines and delivery dates.
• Synthesize the available data into insights about how successfully our programs transform target audience behavior. Find opportunities for program optimization and improvement.
• Be a strategic consultant using the aforementioned insights as the foundation for presentations reports assorted client deliverables in either a face-to-face or virtual setting.
• Identify areas of opportunity to expand our presence through consultative selling at current clients while periodically participating in the any new business development opportunities as they arise.
• Understand client needs and internal operations to achieve success for the client and team.
• Provide strategic review of your teams work to ensure deliverables are on time data cleanliness & clean presentation of story is presented and overall of high quality.
• Collaborate with people across the organization affect positive change understand competitive offerings identify needs to get projects moving and keep them moving forward with our teams.
• Independently provide POV for clients or our teams while sourcing or researching any needed information to inform decision-making in consideration of business rules.
• Manage a team teaching process and providing a growth path for direct reports while managing their workload for success.

• Lead development and application ofstatistical and predictive models to measure campaign performance
• Design and overseeA/B incrementality and experimental frameworks
• Apply and interpret Marketing Mix Modeling (MMM) including rapid MMM approaches
• Leverage clean room environments (e.g. Snowflake Google ADH Meta) for measurement audience analysis and data collaboration
• Translate complex modeling outputs into clear actionable business insights for clients

People & Team Development

• Manage and mentor Analytics Associate Directors Managers and Senior Analysts focusing on building the teams capabilities especially around large data analysis measurement and data visualization.
• Prepare the team for eventual direct reports and play a key role in the teams growth which will align with new brand initiatives and internal shifts.
• Participate in talent recruiting and retention efforts
• Foster a culture of continuous learning and collaboration within the team with an emphasis on capability-building and teaching.
• Collaborate across a broad range of agency collaborators including business intelligence media content engineering and planning in the development and refinement of capabilities.
• Lead capability-building efforts within the team sharing expertise in large datasets measurement techniques and technical skills like Python SQL and Excel.
• Drive forward-thinking analytics across the organization using insights to guide operational transformation.
• Manage prioritization and allocation of resources across projects and teams

• 8 to 10 years of experience in data science advanced analytics and statistical modeling
• 5-6 years of client-facing/consulting experience and 2-4 years of management experience.
• Literacy of business intelligence software such as Datorama Tableau Power BI Adobe Google etc.
• Advanced SQL proficiency including complex joins window functions and pathing analysis across user journeys
• Programming experience in Python or R for modeling and advanced analysis
• Hands-on experience with clean room environments (Snowflake Google ADH Meta etc.)
• Experience designing and executing A/B and incrementality tests
• Exposure to or experience with Marketing Mix Modeling (MMM)
• Proven ability to lead and grow analytics teams develop strategic client solutions and influence senior decision-makers.
• Degree in marketing statistics mathematics or economics. An MBA or advanced degree is a plus.

Our Publicis Groupe motto Viva La Différence means were better together and we believe that our differences make us stronger. It means we honor and celebrate all identities across all facets of intersectionality and it underpins all that we do as an organization. We are focused on fostering belonging and creating equitable & inclusive experiences for all talent.

Publicis Groupe provides robust and inclusive benefit programs and policies to support the evolving and diverse needs of our talent and enable every person to grow and thrive. Our benefits package includes medical coverage dental vision disability 401K as well as parental and family care leave family forming assistance tuition reimbursement and flexible time off.

If you require accommodation or assistance with the application or onboarding process specifically please contact

All your information will be kept confidential according to EEO guidelines.

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