Digital Sales Coordinator Katc

About Gray Media:

Today we are a growing multimedia company headquartered in Atlanta Georgia. We are the nations largest owner of top-rated local television stations and digital assets serving 117 full-power television markets that collectively reach approximately 37% of US television households. The portfolio includes 80 markets with the top-rated television station and 100 markets with the first and/or second highest-rated television station in average all-day ratings across 116 of such markets that were measured by Nielsen in 2025. We also own the largest Telemundo Affiliate group with 46 markets and Gray Digital Media a full-service digital agency offering national and local clients digital marketing strategies and the most advanced digital products and services. Our additional media properties include video production companies Raycom Sports Tupelo Media Group and PowerNation Studios and studio production facilities Assembly Atlanta and Third Rail Studios.

We understand that life needs balance. That is why we offer our employees and eligible family members a comprehensive benefits package including:

• Comprehensive Medical(Rx) Dental and Vision Coverage
• Health Savings Account with Company contributions
• Flexible Spending Account
• Employer-paid life and disability benefits
• Paid parental leave benefits
• Adoption and Surrogacy Benefits
• 401(k) Plan including matching and profit-sharing contributions
• Employee Assistance Program
• Voluntary benefits including Hospital Indemnity Critical Illness Accident Insurance and supplemental life insurance coverage
• Paid Time Off including Relocation PTO
• Focus on Caring

Salary/Wage:

$50000 - $57000/yr.

Shift and Schedule:

Mon. - Fri. (at Managers Discretion)

Job Type:

Full-Time

About KATC:

KATC-TV is Acadianas trusted source for local news weather and sports. As a part of Gray Media KATC is building on its tradition of award-winning journalism while expanding its commitment to innovative storytelling breaking news coverage and serving the communities of South Louisiana with urgency accuracy and integrity.

Job Summary/Description:

The Digital Sales Coordinator is responsible for onboarding workflow and optimization of the Digital Advertising campaign such as Campaign Operations & Order Entry Digital Campaign Management Reporting & Analytics and Sales Support & Communication.

Duties/Responsibilities include but are not limited to:

Campaign Operations & Order Entry:
- Responsible for Digital order entry with a high level of accuracy across all platforms and campaign types
- Work with the Sales team and the GDM (Gray Digital Media) Ad Ops team for all operational setup trafficking and campaign execution
- Coordinate campaign onboarding including creative submission scheduling and launch verification.
- Troubleshoot Ad Operations issues and communicate with MEs & Clients when needed

Digital Campaign Management:
- Monitor pacing delivery and performance across all active digital campaigns (OTT/CTV display video paid social mobile and audience-targeted products and more)
- Proactively identify and communicate optimization opportunities to improve campaign performance and protect revenue
- Troubleshoot Google Analytics (GA4) Google Tag Manager Google Business Manager Google Search Console Meta Business Suite more for all access issues and support proper attribution tracking setup for clients
- Assist in the implementation and auditing of attribution and conversion tracking across campaigns
- Ensure all campaigns are pacing to deliver in full and ensure all revenue is kept within the given calendar month

Reporting & Analytics:
- Pull compile and distribute regular campaign performance reports for internal stakeholders and clients
- Maintain accurate records of campaign metrics pacing and delivery outcomes
- Reconcile and audit third-party billing and impressions

Sales Support & Communication:
- Work closely with Media Executives and the current Digital Sales Manager to ensure seamless campaign execution and client satisfaction
- Manage and communicate digital inventory availability and sell-through percentages to the sales team
- Assist with compiling regular reporting and establishing recurring cadences per account

Qualifications/Requirements:

- Familiarity with digital marketing products including OTT/CTV programmatic display video paid social audience targeting and mobile
- Working knowledge of Google Analytics (GA4) ad trafficking platforms and/or order management systems a plus
- Proficient in Microsoft Office Suite particularly Excel and PowerPoint
- Exceptional organizational skills with strong attention to detail
- Ability to prioritize multitask and meet deadlines in a high-paced sales environment
- Strong written and verbal communication skills
- Self-starter who takes initiative and works well both independently and cross-functionally

If you feel youre qualified and want to work with a great group of people go to you may type in the job title station call letters or click on apply now upload your resume cover letter and references

(Current employees who are interested in this position can apply through theGray-TV UltiPro self-service portal)

KACT-TV/Gray Media is a drug-free company

Additional Info:

Gray Media provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race color religion sex national origin age disability or addition to federal law requirements Gray Media complies with applicable state and local laws governing nondiscrimination in employment in every location in which the company has facilities. This policy applies to all terms and conditions of employment including recruiting hiring placement promotion termination layoff recall transfer leaves of absence compensation and training.

Gray Media expressly prohibits any form of workplace harassment based on race color religion gender sexual orientation gender identity or expression national origin age genetic information disability or veteran status. Improper interference with Grays employees ability to perform their job duties may result in discipline up to and including discharge.

Required Experience:

IC