Digital Media Strategist

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Job Description:

Critical Mass is looking for a Digital Media Strategist to come and join our amazing ArtBot team!

ArtBot is Omnicoms next-generation intelligent content orchestration decisioning and optimization solution. We operate as a horizontal specialism that integrates seamlessly across Omnicom to deliver scaled data-driven and AI-powered creative solutions. We specialize in Dynamic Creative Optimization (DCO) performance optimization and scalable content activation. We are proud to deliver innovative high-performance work for a premier global client roster including Volkswagen Group IBM British Airways McDonalds and PepsiCo.

Artbot is at the intersection of media creative and ad tech and nowhere is this better personified than through a strategist. The Strategy team is a pivotal part of Artbot that helps set the tone and drive the growth of our core DCO product offering.

As a Digital Media Strategist you will create and implement dynamic creative strategies for a diverse portfolio of clients across industries including automotive travel retail FMCG and finance. Youll partner with media agencies creative agencies and client stakeholders to design and deliver data-driven creative solutions that drive measurable performance outcomes.

Youll collaborate with international teams adapting strategies for different markets. You will also be tasked with developing strong relationships across the Omnicom network including supporting new business pitches in addition to building a strong commercial understanding of all our clients.

What youll do:

Dynamic Creative Optimization (DCO) Strategy

• Design and deliver dynamic creative strategies tailored to client objectives media plans and audience insights.
• Define and drive the strategic direction of Artbot campaigns ensuring alignment with client objectives and broader business goals. Lead the development of best-in-class digital media strategies incorporating data-driven insights creativity and innovation.
• Demonstrate strategic expertise & thought leadership showcasing the value of DCO and content at scale.
• Translate data and performance learnings into actionable creative recommendations.

Performance & Measurement

• Develop robust measurement frameworks to assess the effectiveness of Artbot digital strategies.
• Develop test and learn plans in line with the learnings outcomes that matter to clients
• Utilise analytical rigour to interpret large data sets and derive actionable insights that optimise campaign performance against key client KPIs.

Stakeholder Partnership

• Serve as a trusted partner to client and agency stakeholders building strong relationships through clear communication and strategic insight.
• Collaborate closely with internal teams across strategy analytics design and technology.

Digital Media Expertise

• Ensure digital strategies balance data-driven decision-making with creative excellence.
• Strong attention to detail regarding the visual quality and effectiveness of creative assets in alignment with brand guidelines and consumer engagement best practices.
• Maintain a deep understanding of the digital media landscape including programmatic social and emerging platforms.
• Stay ahead of industry trends to continuously evolve strategic approaches and media activation methodologies.

Innovation & Product Influence

• Feedback into Artbots evolving product development helping shape features and tools based on client and campaign learnings.
• Stay ahead of industry trends in AI automation and digital creativity sharing insights internally and with clients.

What youve got

• 2 years of experience in a relevant media creative or ad tech role
• Knowledge of social ads manager platforms (e.g. Meta Ads Manager TikTok Ads LinkedIn Ads) adserving platforms
• Bonus points for familiarity with dynamic-feed ad serving
• Strong understanding of the digital media landscape: media planning buying and activation principles across programmatic and/or social platforms
• Strong attention to detail particularly in creative aesthetics and large data sets
• Proven ability to craft compelling narratives backed by strategic thinking and analytical rigor
• Highly organized with the ability to manage multiple projects simultaneously.
• Confidence in designing and implementing robust measurement frameworks to assess digital strategy effectiveness
• Experience in nurturing stakeholder relationships with excellent communication skills
• A quick learner problem solver and collaborative team player mentality
• Self-starter mindset confident proactive and comfortable operating in ambiguity
• Solid skills in Microsoft Excel and Powerpoint / Keynote

Omnicoms policy requires employees to work in the office for a minimum of three days a week unless additional in-office days are directed by their agency or manager. Our objective is to increase this requirement over time and many of our agencies as well as Omnicoms corporate group already require five days of in-office attendance.

Omnicom is committed to hiring and developing exceptional talent. We agree that talent is uniquely distributed and were focused on developing inclusive teams that can bring the best solutions to everything we do. We strongly believe that celebrating what makes us different makes us better together. Join uswe look forward to getting to know you. We will process your personal data in accordance with our Recruitment Privacy Notice.

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