Digital Media Specialist

Position Summary
TheDigital Media Specialist is a creative and data-informed communications professional responsible for leading the Universitys social media strategy and digital storytelling efforts. This role enhances McMurrys brand presence supports enrollment and engagement goals and connects with key audiences through compelling platform-specific content.

Reporting to the Director of Integrated Communications the Specialist serves as the Universitys primary social media strategist and content creator. The position collaborates closely withall members of the StratCom team to support integrated digital campaigns ensuring messaging is cohesive engaging and aligned with institutional priorities.

Essential Duties and Responsibilities

Social Media Strategy & Management

• Lead the development and execution of a comprehensive social media strategy aligned withUniversitygoals and brand standards.

• Manage and grow McMurrys primary social media channels ensuring consistent voice tone and visual identity.

• Plan and execute an annual and ongoing social content calendar across platforms.

• Expand audience reach and engagement through strategic content development and active community management.

• Advise campus partners on socialmediabest practices account creation and platform use.

Content Creation & Storytelling

• Create engaging platform-specific contentincluding posts photography graphics and short-form videothat highlights the McMurry experience.

• Capture and produce high-quality photo and video content including event coverage interviews and campus life and edit short-form videooptimizedforsocialplatforms.

• Collaborate with campus partners toidentifyand develop compelling stories thatshowcasestudent life academic excellence and campus culture.

• Ensureall content aligns withUniversitybrand guidelines and editorial standards.
  

Campaign Development & Collaboration

• Develop and execute social media campaigns that support enrollment advancement and institutional initiatives.

• Collaborate with webandemailmarketingteam members to support integrated multi-channel campaigns.

• Provide content messaging and creative assets to support websiteandemailmarketinginitiatives.
• Coordinate with internal stakeholders and external vendors to support campaign execution.

Analytics & Optimization

• Monitor and analyze social media performance using data to inform strategy and improve outcomes.

• Track key performance indicators (KPIs)includingengagement reach and conversions.

• Provide regular reports and insights to internal stakeholders.

• Identifyopportunities tooptimizecontent and audience engagement across platforms.

Core Competencies

• Social Media Strategy & Execution

• Content Creation & Storytelling

• Data Analysis & Performance Optimization

• Collaboration & Relationship Building

• Brand Stewardship

• Organizational Agility & Adaptability

• Judgment & Decision-Making

Required Qualifications

• Bachelors degree in marketingcommunications or related field

• 13 years ofprofessionalexperience in social mediaordigital contentcreation

• Demonstrated experience managing social media platforms and executing campaigns

• Strong writing editing and visual storytellingskills

• Familiarity with social media management and analytics tools

Preferred Qualifications

• Experience in higher education marketing or communications

• Experience managing social media for an organization or brand

• Experience analyzing metrics and translating data into actionable insights

• Basic photographyandvideo editing skills
  

Equal Employment Opportunity/Affirmative Action
McMurry University is committed to an educational and working environment that provides equal opportunity to all members of the university community and prohibits unlawful discrimination on the basis of race color gender national origin age genetic information disability or veteran status in employment or the provision of services in accordance with applicable federal state and local laws. Discrimination on the basis of sexual orientation is also prohibited pursuant to University policy.

Required Experience:

Junior IC