Digital Media Director

KLBK-TV is seeking an experienced forward-thinking Digital Media Director to serve as a key member of the newsroom leadership team. Reporting directly to the Director of News & Multiplatform Content the Digital Media Director is responsible for leading KLBKs digital content operation audience growth strategy social media initiatives and streaming/CTV content execution. This role plays a critical part in shaping editorial strategy driving multiplatform innovation and ensuring seamless integration between broadcast digital streaming mobile and social platforms.

The Digital Media Director oversees Digital Producers and digital content staff while leading the newsrooms streaming and CTV strategy. The ideal candidate is a collaborative leader who can think strategically execute operationally develop talent and drive accountability through clearly defined goals and measurable results.

Duties/Responsibilities

• Lead KLBK-TVs digital social streaming and CTV content strategy as a member of the newsroom leadership team.
• Partner with newsroom leaders to drive multiplatform content planning audience growth and coverage execution.
• Direct digital coverage during breaking news severe weather and major events.
• Drive measurable growth in digital audiences social engagement streaming and CTV viewership SEO performance audience loyalty and multiplatform content execution while fostering employee development adoption of digital-first workflows and achievement of newsroom strategic objectives.
• Lead KLBK and streaming initiatives identifying opportunities for live and original content.
• Supervise Digital Producers and digital staff providing coaching performance management and professional development.
• Establish clear goals expectations and Key Performance Indicators (KPIs) for newsroom staff.
• Provide regular feedback performance evaluations and development opportunities for staff.
• Foster collaboration across broadcast digital social and streaming platforms while promoting a digital-first newsroom culture.

Requirements/Skills

• Bachelors degree in Journalism Communications Digital Media or a related field or equivalent experience.
• Minimum five (5) years of leadership experience in digital news audience development streaming social media or multiplatform content operations.
• Demonstrated success driving audience growth and managing high-performing teams.
• Strong knowledge of digital analytics SEO audience behavior social media platforms and streaming ecosystems.
• Excellent editorial judgment communication organizational and leadership skills.
• Ability to thrive in a fast-paced newsroom environment and manage multiple priorities.
• Experience working across broadcast digital social and streaming platforms preferred.

Benefits: Our comprehensive benefits package includes but not limited to medical (with multiple plan options) dental and vision insurance paid time off Paid Parental leave life insurance and more.

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