Digital Media Buyer North America
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Job Summary
This is a remote position.
About Snipp
Snipp Interactive is a global provider of promotions and loyalty technology helping brands turn transactions into relationships. Our platform supports receipt-based promotions consumer rebates and enterprise loyalty solutions - trusted by leading CPG retail and B2B companies worldwide.
The Opportunity
Snipp is looking for a data-driven Digital Media Buyer to plan launch optimize and report on paid media campaigns that support client promotions loyalty programs and digital engagement initiatives. Snipp is a global loyalty and promotions technology company working with major consumer brands retailers QSRs beverage companies and their agencies. Youll own day-to-day media buying and performance optimization across paid digital channels balancing campaign goals audience strategy budget pacing creative performance and measurable return.
What youll do:
- Plan and execute paid digital media campaigns across relevant channels such as paid social paid search display/programmatic video and other performance-media placements based on client objectives and target audiences.
- Build media plans that define channel mix audience strategy budget allocation flighting expected benchmarks measurement approach and optimization cadence.
- Own campaign setup and trafficking including targeting bids budgets placements creative rotation tracking parameters conversion events and quality checks before launch.
- Monitor campaign pacing and performance daily or as required and optimize toward agreed KPIs such as reach impressions CPM CPC CTR CPA conversion rate ROAS or other client-specific outcomes.
- Run structured tests across audiences creative placements bidding approaches landing experiences and channel mix and document what changed and why.
- Maintain accurate budgets and forecasts flag under- or over-pacing early and recommend reallocations before performance or delivery becomes an escalation.
- Partner with Analytics and client-facing teams to ensure reporting is accurate actionable and tied back to campaign objectives rather than platform metrics alone.
- Work with other teams to identify asset needs manage platform specifications and deadlines and surface performance insights that can improve future creative.
- 3-5 years of hands-on digital media buying or performance marketing experience ideally in an agency marketing-technology promotions loyalty retail-media or consumer-brand environment.
- Demonstrated experience managing meaningful paid-media budgets and optimizing campaigns across multiple digital channels.
- Hands-on proficiency with major paid-media platforms such as Google Ads Meta Ads Manager LinkedIn Campaign Manager and/or programmatic DSPs with the ability to learn additional platforms quickly.
- Strong understanding of core paid-media metrics and how they connect to campaign goals including CPM CPC CTR CPA conversion rate frequency reach and ROAS.
- Comfort with campaign tracking concepts such as pixels conversion events UTMs attribution windows tag management and the practical limitations created by privacy changes and platform measurement.
- Strong Excel or spreadsheet skills and the ability to analyze performance data spot anomalies and communicate recommendations clearly to both technical and non-technical stakeholders.
- Strong written and verbal communication skills including the ability to explain campaign performance and optimization decisions to client-facing teams and enterprise stakeholders.
- Experience with promotions loyalty shopper marketing retail media or CPG campaigns is a strong plus.
Location:
- Remote North America: US-based is preferred. The company is distributed nationally and internationally so the majority of communication occurs electronically.
- Comfort working with distributed teams and clients across time zones with occasional schedule flexibility around launches reporting deadlines or campaign issues.
Compensation:
- The typical hiring range for this role is $80000$110000 annually. This range reflects our commitment to our compensation philosophy internal equity and comes with a competitive and comprehensive total rewards package. Base pay will be determined based on role-related skills knowledge and experience.
Required Skills:
What were looking for: 3-5 years of hands-on digital media buying or performance marketing experience ideally in an agency marketing-technology promotions loyalty retail-media or consumer-brand environment. Demonstrated experience managing meaningful paid-media budgets and optimizing campaigns across multiple digital channels. Hands-on proficiency with major paid-media platforms such as Google Ads Meta Ads Manager LinkedIn Campaign Manager and/or programmatic DSPs with the ability to learn additional platforms quickly. Strong understanding of core paid-media metrics and how they connect to campaign goals including CPM CPC CTR CPA conversion rate frequency reach and ROAS. Comfort with campaign tracking concepts such as pixels conversion events UTMs attribution windows tag management and the practical limitations created by privacy changes and platform measurement. Strong Excel or spreadsheet skills and the ability to analyze performance data spot anomalies and communicate recommendations clearly to both technical and non-technical stakeholders. Strong written and verbal communication skills including the ability to explain campaign performance and optimization decisions to client-facing teams and enterprise stakeholders. Experience with promotions loyalty shopper marketing retail media or CPG campaigns is a strong plus. Location: Remote North America: US-based is preferred. The company is distributed nationally and internationally so the majority of communication occurs electronically. Comfort working with distributed teams and clients across time zones with occasional schedule flexibility around launches reporting deadlines or campaign issues. Compensation: The typical hiring range for this role is $80000$110000 annually. This range reflects our commitment to our compensation philosophy internal equity and comes with a competitive and comprehensive total rewards package. Base pay will be determined based on role-related skills knowledge and experience.
