Digital Marketing Specialist (In Office)

About CNS Companies

Join our team at CNS where we help companies across a wide range of industriestransportation healthcare education manufacturing and morestay safe compliant and profitable. CNS is a leader in our field offering a comprehensive range of services to clients while providing an environment where our team members are excited to work learn and grow in their careers. We play a crucial role in helping businesses navigate the complexities of compliance and safety regulations keeping them on the path to success. Together we do this by living our values: lasting relationships professionalism integrity client-focused decisions and servant leadership.

Our team works diligently to understand each clients unique needs offering tailored proactive solutions. Whether were supporting fleet companies or individual owner/operators were committed to ensuring compliance and providing a best-in-class experience that meets both current and future needs. CNS is known for its personal touch and a culture of care that delivers real results.

Position Summary

Were looking for a Digital Marketing Specialist to own our web presence and drive traffic through both paid and organic search strategies. This role blends hands-on website design/maintenance with performance marketing youll shape how we look online and make sure the right people find us. Youll work in close collaboration with our graphic design and media team and report directly to the Executive Team overseeing our five subsidiaries so visibility into the business is high and the work moves fast. This is an in-office role weve found that the close day-to-day collaboration with design media and leadership happens best in person.

Key Responsibilities

Web Design & Maintenance

• Design update and maintain company website pages and landing pages
• Ensure site design supports conversion goals and user experience best practices
• Collaborate with developers or use CMS platforms (e.g. WordPress Webflow HubSpot) to implement changes
• Monitor site performance page speed and mobile responsiveness

Search Engine Optimization (Organic)

• Conduct keyword research and on-page SEO optimization
• Manage content strategy to improve organic search rankings
• Monitor site health technical SEO issues and backlink profile
• Track rankings organic traffic and conversion metrics

Paid Search & Advertising

• Plan launch and manage paid search campaigns (Google Ads Bing Ads)
• Manage budgets bidding strategies and audience targeting
• A/B test ad copy landing pages and creative assets
• Report on ROAS CPC CTR and other key paid media metrics

Analytics & Reporting

• Track performance across web SEO and paid channels using tools like Google Analytics Search Console and Google Ads
• Provide regular reports and actionable insights to the Executive Team
• Recommend budget allocation based on channel performance

Cross-Team Collaboration

• Partner closely with the graphic design and media team on visual assets campaigns and brand consistency
• Coordinate across CNS Companies five subsidiaries to align digital strategy with each businesss goals
• Work directly with the Executive Team to translate business priorities into digital initiatives

Required:

• Strong critical thinking skills and a fast learning curve you pick up new tools and channels quickly
• Comfort with CMS platforms (WordPress Webflow Squarespace HubSpot etc.) or the ability to get up to speed quickly
• Strong writing and visual design sense
• Excellent collaborator who works well across teams and with senior leadership
• Ability to thrive in a fast-paced nimble environment where priorities shift

Preferred (not required):

• 2 years of experience in digital marketing web design or search advertising (see note below)
• Experience managing Google Ads and/or Bing Ads campaigns
• Understanding of SEO and AEO fundamentals (keyword research on-page optimization technical SEO answer engine/AI search optimization)
• Familiarity with Google Analytics and Google Search Console
• Basic HTML/CSS knowledge
• Google Ads and/or Analytics certification

Note: Were open to candidates new to the industry if theyre a quick study a strong collaborator and bring sharp critical thinking. Experience is a plus not a gate.

What Were Looking For

• Humble checks ego at the door open to feedback willing to learn
• Hungry self-motivated proactive always looking for the next opportunity to improve
• Emotionally intelligent reads people and situations well communicates clearly builds trust easily across teams and with leadership
• Nimble comfortable with ambiguity and a fast pace; can shift gears without losing momentum

What Success Looks Like

• Website is up-to-date on-brand and optimized for conversions
• Organic search traffic and rankings show consistent growth
• Paid campaigns hit target CPA/ROAS and are optimized continuously
• Marketing team has clear visibility into channel performance

Compensation & Benefits

• Salary range: $55000 - $65000 based on experience
• 401(k) with a generous company match
• Health Dental Vision insurance available the first day of the next month after employment.
• PTO available for use after 90 days of employment
• Paid volunteer time available after 90 days of employment to give back to the Lancaster PA Community
• Gym Membership provided to the employee at no cost

How to Apply

A digital portfolio is required prior to scheduling a phone interview. A cover letter is preferred showing how you see yourself fitting into CNSs culture and the purpose we serve.

*Research has shown that individuals may be less likely to apply for positions if they do not see themselves reflected in the job description. We encourage candidates from all backgrounds to apply and assure you that all applications will be considered fairly and without bias. If your gut tells you that you might be our fit please consider applying! Questions may be directed to