Digital Marketing Specialist II

This position is onsite in Las Vegas NV

Assists in the day-to-day operation of digital marketing activities including corporate and property campaigns consisting of and not limited to E-mail and mobile/text. Provides support and assistance for social media online media and online contests as needed. Performs content updates for website online players portal and reservations system. Provides routine audits list management and various duties to support the operational efficiency of the Digital Marketing Department.

• Prepares and sets up campaigns for E-mail mobile/text digital content and assists with social media online media and online contests as needed 

• Reviews list to ensure data integrity 

• Performs minor creative manipulation and HTML integration 

• Performs content entry for property Websites online players card portal 

• Performs audits and quality assurance to ensure that information is up to date and systems are in proper working order. 

• Assists with compiling of data for various reporting duties which include but are not limited to E-mail campaigns E-mail penetration website activity etc 

• Liaison to properties to facilitate digital marketing needs 

• Oversees digital campaigns in accordance with Digital Marketing Manager 

• Other duties as needed. 

Qualifications :

Associate or bachelors degree in business Marketing or related field.

• 3 years experience with Email Social Media online advertising direct marketing or database marketing. 

• Familiar with Javascript AMPScript or CSS 

• Data and analytical experience a plus. 

• Knowledge of HTML required. 

• Working experience with Adobe Products 

• Proficiency in Microsoft Office 

• Ability to complete assigned duties and responsibilities within timeframes provided. 

• Strong verbal and written communication skills. 

• Detail oriented highly organized and motivated. 

• Must respond quickly and effectively to changing business environment. 

Additional Information :

Boyd Gaming is proud to be an Equal Opportunity Employer and does not discriminate against any employee or applicant for employment because of race color sex age national origin religion sexual orientation gender identity status as a veteran and basis of disability or any other federal state or local protected class.

Boyd Gaming is proud to be an Equal Opportunity Employer and does not discriminate against any employee or applicant for employment because of race color sex age national origin religion sexual orientation gender identity status as a veteran and basis of disability or any other federal state or local protected class.

Remote Work :

No

Employment Type :

Full-time