Digital Marketing Manager-WRM

• Own the CPL approach across paid media channels including goals priorities measurement and performance follow-through.
• Build channel and audience strategies that increase qualified lead volume while improving lead quality conversion rates and cost efficiency.
• Work with CRM sales analytics and agency teams to understand how leads are converting and adjust media plans based on what is working.
• Create and manage a practical testing plan across audiences creative offers landing pages bidding strategies and lead forms.
• Recommend budget shifts channel mix changes and growth opportunities based on performance trends and business priorities.

• Paid Search:
  • Lead paid search strategy for lead acquisition including keyword structure bidding campaign setup and conversion improvement opportunities.
  • Guide updates to ad copy audience signals feeds landing pages and lead forms to improve CPL and lead quality.
  • Manage agency or platform execution review performance and make sure recommendations are tied to business goals and budget expectations.
• Paid Social:
  • Lead paid social lead generation across platform lead forms conversion campaigns and audience testing.
  • Work with creative brand and agency teams to test messaging and creative that can drive better-quality leads.
• Programmatic / Display:
  • Set the approach for prospecting and retargeting programs focused on efficient lead growth audience quality and frequency control.
  • Review audiences creative inventory and measurement outputs to improve conversion performance.
• Affiliate / Partner Marketing:
  • Manage partner strategies that support cost-efficient compliant and higher-quality lead acquisition.
  • Review partner performance lead quality compliance and optimization opportunities.
• Additional Marketing Channels:
  • Evaluate new digital channels based on business need lead potential tracking requirements and the level of effort needed to launch.

• Lead the measurement approach across attribution models tracking methods platform reporting and CRM-connected reporting.
• Work with analytics engineering CRM and agency teams to make sure lead tracking is accurate across platforms including pixels server-side tracking offline conversion imports and CRM integrations.
• Review performance based on actual CPL lead quality and downstream conversion instead of relying only on platform-reported results.
• Help resolve tracking gaps reporting issues and data quality concerns across the marketing tech stack.

• Analyze and communicate campaign performance with a focus on CPL lead quality conversion rates budget efficiency and business impact.
• Build reporting that connects media performance to sales outcomes and business priorities.
• Recommend budget changes pacing adjustments channel mix updates and scaling opportunities based on performance.
• Plan document and share results from tests across creative landing pages audiences offers and bidding strategies.

• Work closely with CRM sales analytics brand creative and agency partners to understand lead performance from media click through sales outcome.
• Turn performance trends into clear action plans priorities and recommendations.
• Make sure paid media work supports broader marketing priorities while staying focused on CPL and lead quality.
• Manage timelines priorities and communication across internal teams and external partners.

• Bachelors Degree in Marketing Business Advertising or related field.
• 58 years of performance marketing experience including ownership of lead generation strategy paid media optimization and measurable results.
• Experience managing paid media budgets pacing forecasting agency relationships and cross-functional projects.
• Experience optimizing campaigns toward CPL CPA ROAS or lead-to-sale goals.
• Experience working within retail ecommerce automotive marine or high-consideration purchase categories preferred.

• Deep understanding of performance marketing channels (paid search paid social programmatic affiliate).
• Strong knowledge of attribution models tracking infrastructure and ad tech platforms (Google Ads Meta Adobe Analytics CRM integrations etc.).
• Experience with lead funnel optimization including landing pages forms and conversion flows.
• Strong analytical and presentation skills with the ability to turn performance data into clear recommendations.
• Strong understanding of lead quality vs. volume trade-offs and downstream conversion impact.
• Ability to work across teams influence partners and keep work moving when priorities compete.
• Strong project management skills including timelines dependencies budgets and multiple active workstreams.
• Comfortable moving between strategy reporting and hands-on performance review.

• None

• Regularly performs computer work and sits.
• Occasionally walks and stands.
• Seldom/never lifts up to 50 lbs.

• Works with a high level of independence when setting priorities managing budgets and making optimization decisions within business guidelines.
• Uses data performance trends and business context to guide recommendations and improve results.
• Identifies risks opportunities and process improvements then brings forward clear recommendations to leadership and partners.

Full Time Benefits Summary:
Enjoy discounts on retail merchandise our restaurants world-class resorts and conservation attractions!

• Medical
• Dental
• Vision
• Health Savings Account
• Flexible Spending Account
• Voluntary benefits
• 401k Retirement Savings
• Paid holidays
• Paid vacation
• Paid sick time
• Bass Pro Cares Fund
• And more!

Bass Pro Shops is an equal opportunity employer. Hiring decisions are administered without regard to race color creed religion sex pregnancy sexual orientation gender identity age national origin ancestry citizenship status disability veteran status genetic information or any other basis protected by applicable federal state or local law.

Reasonable Accommodations

Qualified individuals with known disabilities may be entitled to reasonable accommodation under the Americans with Disabilities Act and certain state or local laws.
If you need a reasonable accommodation for any part of the application process please visit your nearest location or contact us at