Digital Marketing Manager, Paid Search

Digital Marketing Manager

We are open to candidates located in or near any of our U.S. office locations: Emeryville CA; Durham NC; Addison TX; Bellevue WA; or Reston VA

Summary/Objectives

Tanium is seeking a strategic data-driven Paid Search Manager to own and scale our paid search and video performance. This role will play a critical part in contributing to pipeline growth owning global paid search and video programs across Google & Microsoft on the Digital team. Youll define strategy manage budgets optimize performance build testing roadmaps and deliver insights that shape our broader digital advertising approach. Were looking for someone who has strong analytical skills combined with creative instincts to drive brand awareness boost conversions and unlock revenue opportunities.

Essential Job Functions

• Lead end-to-end strategy and execution of global paid search and video campaigns across Google & Microsoft including platform-specific optimization
• Own quarterly and monthly budget planning and daily pacing across paid search/video
• Create dashboards and a reporting cadence that enables transparent communication of campaign performance
• Ensure rigorous and reliable measurement by implementing consistent naming conventions tracking parameter management and conversion event tracking setup
• Partner with the Web team on landing page strategy and A/B testing initiatives to improve on-page conversion rates or paid traffic and drive continuous optimization
• Partner with Integrated Campaigns team to drive creative and content that will perform; ensure creative is refreshed at the right cadence
• Collaborate with organic search counterpart to align paid and organic strategies share keyword insights and optimize holistic search performance
• Get insights from product and content marketing on messaging keyword and competitive insights to drive stronger ad relevance engagement and conversion

Minimum & Preferred Job Qualifications

• Bachelors degree

Experience

• 6 Years of B2B Digital Marketing experience
• 6 years of Google & Microsoft Platform experience managing Paid Search YouTube & Demand Generation
• campaigns
• A strong bias toward action and measurable outcomes; result driven
• Analytical and process-driven approach to campaign optimization
• Attention to detail and a transparent written and verbal communication style
• Familiarity with Marketo Salesforce and GA4 comfortable working across the ad platform to CRM data flow to
• troubleshoot tracking gaps and validate conversion accuracy
• com Tanium Inc. All Rights Reserved
• Stays current on platform algorithm changes and emerging ad technologies (e.g. AI-driven bidding agentic
• campaign tools) to keep channel strategy ahead of the curve

Other

• Proficiency in Google Ads and Microsoft Advertising including Search YouTube and Performance Max campaign types
• Experience with A/B testing methodologies and conversion rate optimization practices
• Working knowledge of marketing automation and analytics tools such as Marketo Salesforce and GA4
• Analytical and process-driven approach to campaign optimization with strong attention to detail
• Clear and transparent written and verbal communication style suited to cross-functional collaboration

Tanium Competencies:

• Demonstrates initiative and motivation
• Excellent oral and written communication skills
• Team player
• Person of high ethics and integrity
• Ability to work in a fast-paced changing environment

About Tanium

On a mission. Together.

At Tanium we are stewards of a culture that emphasizes the importance of collaboration respect and our pursuit of revolutionizing the way some of the largest enterprises and governments in the world solve their most difficult IT challenges we are strengthened by our unique perspectives and by our collective actions.

As a global organization with stakeholders around the world its imperative that the diversity of our customers and communities is reflected internally in our team members. We strive to create a diverse and inclusive environment where everyone feels they have opportunities to succeed and grow because we know that only together can we do great things.

Our commitment to excellence and innovation has earned us a place on the Forbes Cloud 100 list for ten consecutive years and we continue to be recognized worldwide as a great place to work.

Each of our team members has 5 days set aside as volunteer time off (VTO) to contribute to the communities they live in and give back to the causes they care about most.

What youll get

The annual base salary range for this full-time position is $90000 to $135000. This range is an estimate for what Tanium will pay a new hire. The actual annual base salary offered may be adjusted based on a variety of factors including but not limited to location education skills training and experience.

In addition to an annual base salary team members will receive equity awards and a generous benefits package consisting of medical dental and vision plan family planning benefits health savings account flexible spending account transportation savings account 401(k) retirement savings plan with company match life accident and disability coverage business travel accident insurance employee assistance programs disability insurance and other well-being benefits.

Tanium is an Equal Opportunity and Affirmative Action employer. All qualified applicants will receive consideration for employment without regard to race color religion sex national origin age gender identity sexual orientation disability protected Veteran status or other legally protected categories. If you require a reasonable accommodation in searching for a job opening completing an application interviewing or completing any pre-employment testing or requirements please contact. For more information refer to the Know Your Rights poster which is available here - be aware of job offers coming from people claiming to be Tanium employees. Tanium employees will only use @ email addresses to communicate with you will have video interviews with you and will never ask you for money.

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