Digital Marketing Manager

SkillsetGroup is seeking an Digital Marketing Manager to work in the city of Irvine CA area.This position will lead digital marketing initiatives that drive online sales and customer engagement across major retail partners including Walmart and Costco. This role is responsible for managing retail media campaigns optimizing digital product content improving search visibility and maximizing return on ad spend (ROAS). The ideal candidate has a strong background in eCommerce marketing retail media SEO and data analytics with the ability to collaborate across Sales Design and external partners to execute high-impact campaigns that increase brand visibility and sales performance. This is a 1^st shift position and DIRECT HIRE OPPORTUNITY. Please send your resume to .

Omnichannel Marketing Manager (Retail Media Content & Campaigns)

DIRCT HIRE OPPORTUNITY!!

Pay Range:$100-120k/yr.

Shift:M-F 8am-5pm or 9am-6pm

Responsibilities & Qualifications

• 4-6 years of digital eCommerce or omnichannel marketing experience including 2 years managing retail media digital shelf operations or media buying for major retailers.
• Bachelors degree in Marketing Business Communications or a related field.
• Develop execute and optimize Retail Media campaigns across platforms such as Walmart Connect Costco Media paid search display sponsored products and paid social to drive traffic conversions and maximize ROAS.
• Manage campaign budgets analyze performance metrics and make data-driven recommendations to improve results.
• Create and optimize SEO-friendly product descriptions digital marketing copy and online product listings using best practices for digital shelf optimization.
• Conduct keyword research competitive analysis and product page audits to improve search visibility content accuracy and retailer compliance.
• Coordinate influencer marketing campaigns and collaborate with Sales Design and Account Management teams to support product launches promotions and retail initiatives.
• Manage relationships with external agencies media vendors and retail partners while providing performance reporting and actionable insights.
• Experience marketing products through retailers such as Walmart Costco Sams Club Lowes Home Depot or Target.
• Hands-on experience with Retail Media Networks (RMNs) preferably Walmart Connect along with a strong understanding of paid media SEO digital content optimization and eCommerce marketing.
• Strong copywriting analytical communication and project management skills with the ability to use data to drive business results.