Digital Marketing Manager

Pariveda is a North American-based employee-owned professional services firm. We provide strategy and technology services across industries. As a mission-driven organization and Certified B Corp we enable our clients to imagine and do more whether its making next quarters goals or navigating the future. From ideas to impact we help clients get better at what they do to improve people and profits. Learn more about our mission and culture as well as our recruitment process and interview prep.

Pariveda is seeking a Digital Marketing Manager to join our Market Engagement team in the Corporate Services office in Dallas. This is a collaborative analytical and problem-solving role. We believe in continuous change and improvement that requires strong prioritization judgment and decision-making abilities.

To learn more about our culture and what you can expect at Pariveda review our Findamentals -- the behaviors that show who we are.

You Can Expect To:
As a member of the Market Engagement team you will lead Parivedas digital strategy across web email SEO/SEM and demand generation while serving as the primary technical lead for WordPress and HubSpot to turn approved marketing assets into high-performing digital experiences that drive pipeline.

• Build and own the integrated digital marketing strategy and roadmap across web email SEO/SEM and demand generation in alignment with business revenue and go-to-market priorities.

• Define and optimize lead generation forms nurture programs and demand generation KPIs to improve funnel health and performance.

• Oversee digital budgets across email web and SEO/SEM shifting investment toward the highest-performing channels.

• Translate campaign priorities and approved assets into on-brand digital executions across email website landing pages and other owned channels.

• Activate ABM account lists across digital channels and feed performance insights back to Program Marketing.

• Own and operate Parivedas website as a strategic digital product including backlog management publishing standards WordPress governance UX improvements and enablement for internal users.

• Lead ongoing conversion rate optimization across landing pages forms CTAs and email journeys through testing experimentation and user behavior analysis.

• Build and deploy email campaigns nurture flows and automated programs in HubSpot while overseeing lead scoring lifecycle logic routing and key integrations.

• Partner with Marketing RevOps and Sales to align MQL/SQL definitions scoring and handoff rules.

• Own Martech evaluation licensing governance and campaign taxonomy and develop reporting frameworks and dashboards that improve conversion engagement and efficiency.

We Look For:
The successful candidate possesses the following critical qualifications:

• 5 years of experience in digital marketing with ownership of web email and SEO/SEM execution in a B2B or professional services environment.

• Strong hands-on experience with WordPress and HubSpot including website publishing campaign execution nurture programs and lifecycle management.

• Experience with ABM CRO reporting and dashboarding and martech governance.

• Excellent written and oral communication skills.

• Ability to prioritize multitask and manage time effectively in a fast-paced environment.

• High attention to detail and strong analytical thinking.

• Proven ability to collaborate successfully with cross-functional partners.

• Strong organizational skills.

• Proficiency with Microsoft Office Suite including Excel.

• Bachelors Degree in Marketing Communications Business or a related field or comparable experience.

• Legally authorized to work for any company in the United States without sponsorship.

Pariveda Benefits

• Transparent and Equitable Salary: The salary range for this position is $115900 - $139300. Actual salaries may vary based on factors including but not limited to location experience and performance.

• Comprehensive medical dental and vision insurance for you and your family

• Employer Health Savings Account (HSA) contribution

• 2% 401(k) vested immediately

• Company ownership through Employee Stock Ownership Plan (ESOP)

• Plenty of Paid Time Off - 4 weeks of vacation time 10 holidays 1 floating holiday

• Paid sabbatical after 5 years of service for Principals and above

• Paid parental leave & breast milk shipping costs reimbursed for work travel

• Employee Assistance Program (EAP) health concierge and financial wellness tool

• Company paid cell phone plan and device stipend

• Life insurance

• Short-Term and Long-Term Disability

Pariveda Solutions aspires that our employee diversity is representative of the markets in which we serve. Employment decisions are based solely on merit and business needs and not on race color religion sex sexual orientation gender gender identity gender expression pregnancy marital status national origin citizenship status (if authorized to work in the country where the job is located) uniform service member military or veteran status ancestry age (over 40) physical or mental disability including HIV or AIDS medical condition genetic information political affiliation or any other category protected by applicable federal provincial or local law.

Our commitment to a welcoming inclusive environment means we embrace applicants from all backgrounds. If you feel you may need an accommodation at any stage of our interview process due to a disability please contact the Human Resources team at or 1 select option 3 and then option 1 Human Resources.

Required Experience:

Manager