Digital Marketing Email Strategist

Location:

This position is not eligible for employer sponsorship.

To ensure a fair and consistent evaluation process candidates are expected to complete all interviews and assessments independently and without the use of artificial intelligence tools (including AI-generated responses prompts or real-time assistance).Use of AI throughout the application and recruiting process may result in removal from consideration. Our goal is to get to know your authentic experiences communication style and problem-solving approach.

U-Haul is seeking a Digital Marketing Email Strategist to lead the strategy and execution of customer engagement through email. This role owns the email channel end to end: strategy segmentation automation and performance. Youll build lifecycle campaigns that drive acquisition conversion and retention and partner with app and SMS teams to keep messaging consistent across channels.

You will work cross-functionally with business units design and analytics teams to deliver personalized data-driven email experiences at scale.

What Youll Do

Email Strategy

• Develop and execute lifecycle email strategies that drive acquisition engagement conversion and retention

• Own the email calendar from promotional sends to automated lifecycle journeys

• Contribute best practices and learnings with fellow team members to raise the bar for strategic delivery across the team

Campaign Execution

• Lead campaign setup segmentation automation and optimization within Airship

• Manage audience targeting triggers and personalization logic

• Conduct discovery meetings with business units to identify and establish campaign requirements for successful campaign execution

Lifecycle & Customer Journey Optimization

• Design end-to-end email journeys for onboarding abandoned cart transactional and win-back campaigns

• Turn customer data and campaign results into actionable insights and recommendations that optimize performance

• Continuously test and optimize using A/B and multivariate experimentation through Airship

Content & Campaign Development

• Partner with design to create on-brand creative assets

• Build and maintain reusable email templates and design systems in Airship

Performance & Analytics

• Analyze campaign performance using GA4 PowerBI and Airship reporting

• Track open rate CTR CVR deliverability and revenue impact

• Turn performance data into concrete recommendations

Cross-Functional Collaboration

• Coordinate with app and SMS teams for consistent well-timed messaging

• Work with business units to align email with customer needs across multiple U-Haul business lines

• Partner with business units to lead business reviews that go beyond usage metrics to demonstrate clear financial impact and strategic return

What Were Looking For

• 3 to 6 years of experience in email marketing lifecycle marketing or

• Experience designing CRM - multi-channel customer engagement strategies across two or more channels (email mobile SMS web )

• Strong data-driven storytelling skills with the ability to translate technical concepts into clear actionable strategy

• Hands-on experience with Airship or a similar ESP (Salesforce Marketing Cloud Braze Iterable Klaviyo)

• Strong HTML and CSS skills for email template builds

• Proven ability to build and optimize customer journey flows

• Experience with A/B testing and experimentation frameworks

• Strong analytical skills (GA4 reporting tools performance tracking)

• Experience with PowerBI for reporting

• Excellent cross-functional communication skills

Nice to Have

• Familiarity with app messaging (push notifications in-app messages)

• Familiarity with SMS/text strategy

• Experience with multi-channel orchestration across email app and SMS

• Background in eCommerce marketplaces or high-volume consumer platforms

• Proficiency in SQL

• Experience with Databricks or another data warehouse

• Experience with PowerBI or Looker Studio

• Experience LiveClicker or a similar email personalization tool

Apply Now

If you have deep experience in email strategy and want to drive customer engagement at scale wed like to hear from you.

U-Haul Offers:

• Medical insurance
• Prescription drug plans
• Dental & Vision plan with hearing care discounts
• Onsite medical clinic for team members and eligible family members
• New indoor fitness gym (Midtown Phoenix campus)
• Get Fit Gym Reimbursement Program
• Registered Dietitian Program
• WeightWatchers
• CVS Virtual Care
• UHaul Kids Program
• 24Hour Nurse Line
• Wellness Program (Healthier You initiatives & challenges)
• Mindset App Reimbursement
• Pet Insurance & Wellness plans
• Career stability
• Opportunities for advancement
• Valuable onthejob training
• Tuition Reimbursement Program
• Free online courses for personal and professional development at UHaul University
• 401(k) Savings Plan
• Employee Stock Ownership Plan (ESOP)
• Companypaid life insurance
• Voluntary life insurance options
• Short-Term and LongTerm Disability
• Critical Illness Accident & Hospital Indemnity plans
• Business & business travel insurance
• MetLaw Legal Program
• MetLife Auto & Home Insurance
• LifeLock Identity Theft Protection
• Dave Ramseys SmartDollar Financial Wellness Program
• UHaul Federal Credit Union
• Paid holidays vacation and sick time
• You Matter Employee Assistance Program (EAP)
• Discounts on cell phone plans hotels computers vehicles & more
• Community involvement & volunteer opportunities
• UHaul Mothers Program (Paid maternity leave)

#LI-SB1

U-Haul Holding Company and its family of companies including U-Haul International Inc. (U-Haul) continually strives to create a culture of health and wellness. Consistent with applicable state law U-Haul will not hire or re-hire individuals who use nicotine products. The states in which U-Haul will decline to hire nicotine users are: Alabama Alaska Arizona Arkansas Delaware Florida Georgia Hawaii Idaho Iowa Kansas Maryland Massachusetts Michigan Nebraska Pennsylvania Texas Utah Vermont Virginia and Washington. U-Haul has observed this hiring practice since February 1 2020 as part of our commitment to a healthy work environment for our team.

U-Haul is an equal opportunity employer. All applicants for employment will be considered without regard to race color religion sex national origin physical or mental disability veteran status or any other basis protected by applicable federal provincial state or local law. Individual accommodations are available on requests for applicants taking part in all aspects of the selection process. Information obtained during this process will only be shared on a need to know basis.