Digital Marketing Automation Manager
Job Location:
Boston, MA - USA
Monthly Salary:
Posted:
Application Deadline:
Vacancies:
Job Summary
John Hancock is seeking aDigital Marketing Automation Managerto help advance our marketing automation personalization and customer engagement capabilities through a blend of strategic thinking technicalexpertise and operational excellence.
Reporting to the Director of Digital Marketing Strategy this role serves as a subject matter expert in Adobe Marketo and marketing automation partnering across the organization to design scalable customer journeys support personalization initiatives andoptimizemarketing operations. The role combines strategic planning with hands-onexpertise translating businessobjectivesinto automation solutions that improve customerexperiences drive measurable outcomes and enhance our marketing technology capabilities.
This position is ideal for someone who enjoys solving complex business challenges influencing stakeholders and helping maximize the value of automation data and personalization across the customer experience.
Why this role matters:As customer expectations continue to evolve personalization automation and data-driven engagement have become critical enablers of business growth and customer experience.
This role helps advance John Hancocks digital marketing capabilities through scalable automation expanded personalization and operational excellence while ensuring our marketing technology ecosystem continues to meet evolving business needs.
The Digital Marketing Automation Manager serves as a strategic partner in translating marketing strategy into execution helping deliver more relevant measurable and impactful customer experiences.
Position Responsibilities:
Marketing Automation Strategy & Leadership
Help shape and evolve marketing automation personalization and customer engagement capabilities byidentifyingopportunities to improve marketing effectiveness operational efficiency and customer experience through automation process optimization and emerging technologies
Serve as a strategic advisor to cross-functional stakeholders helping translate businessobjectivesand customer needs into scalable automation solutions customer journeys and marketing technology capabilities
Promote innovation and continuous improvement by evaluating emergingMarTechtrends recommending best practices and supporting the development of automation roadmaps standards and future-state capabilities
Platform Ownership & Architecture
Serve asanenterprise SME for Adobe Marketo providing leadership on platform architecture governance configuration standards integrations and best practices
Define andmaintainmarketing automation operating models data requirements campaign frameworks quality standards and governance processes that support scale while managing risk
Partner with Technology andMarTechteams to influence platform strategy and integration across Adobe Experience Platform (CDP) Salesforce analytics platforms and future customer engagement technologies
Personalization Journeys & Customer Experience
Lead the design and enablement of sophisticated customer journeys lifecycle programs and personalization initiatives spanning acquisition onboarding engagement retention and advocacy experiences
Establish frameworks for audience segmentation behavioral targeting decisioning and dynamic content activation across channels
Design and oversee the implementation of complex high-impact automation programs that require advanced technicalexpertiseand cross-functional coordination
Measurement Governance & Operational Excellence
Partner with Analytics and business stakeholders to define measurement approaches testing strategies and reporting frameworks that connect marketing activity to engagement conversion customer value and business outcomes.
Promote operational excellence through strong governance including data quality privacy compliance QA documentation and marketing automation best practices while supporting scalable communication planning and email calendar management processes
Required Qualifications:
5-10years of experience in marketing automation marketing operations customer lifecycle marketing CRM marketing or related digital marketing disciplines
Deepexpertiseadministering and architecting solutions within Adobe Marketo including complex automation segmentation lead and audience management triggered communications and personalization
Demonstrated experience developing marketing automation strategies that support business growth customer engagement and operational scalability
Strong understanding of customer journey orchestration lifecycle marketing personalization and data-driven experience design
Experience partnering across Marketing Analytics Technology and business teams to lead complex initiatives in matrixed environments
Strong analytical and problem-solving skills with experience using performance insights to influence strategy and decision-making
Experience managingintegrationsbetween marketing automation platforms CRM systems customer data platforms and relatedMarTechsolutions
Exceptional communication stakeholder management and consulting skills with the ability to influence senior leaders and drive alignment
Preferred Qualifications:
Experience working with or exposure to Adobe Experience Cloud technologies including Adobe Customer Data Platform (CDP)AdobeExperience Platform (AEP) Adobe AnalyticsorAdobe Targeta plus
Experience with Salesforce Customer Data Platforms or enterprise marketing technology ecosystems
Adobe Marketo Engage Certification and other relevant Adobe certifications
Experienceestablishingplatform governance frameworks operating models or centers of excellence for marketing technology
Familiarity with AI-driven marketing capabilities customer decisioning platforms and advanced personalization strategies
Working knowledge of APIs HTML CSSVelocity Scriptingor related technical concepts
Experience within financial services insurance healthcare or other highly regulated industries
When you join our team:
Wellempower you to learn and grow the career you want
Wellrecognize and support you in a flexible environment where well-being and inclusion are more than just words
As part of our global teamwellsupport you in shaping the future you want to see
#LI-Hybrid
#LI-JH
The role being advertised is an existing vacancy.
About Manulife and John Hancock
Manulife Financial Corporation is a leading international financial services provider helping people make their decisions easier and lives better. To learn more about us visit is an Equal Opportunity Employer
At Manulife/John Hancock we embrace our diversity. We strive to attract develop and retain a workforce that is as diverse as the customers we serve and to foster an inclusive work environment that embraces the strength of cultures and individuals. We are committed to fair recruitment retention advancement and compensation and we administer all of our practices and programs without discrimination on the basis of race ancestry place of origin colour ethnic origin citizenship religion or religious beliefs creed sex (including pregnancy and pregnancy-related conditions) sexual orientation genetic characteristics veteran status gender identity gender expression age marital status family status disability or any other ground protected by applicable law.
It is our priority to remove barriers to provide equal access to employment. A Human Resources representative will work with applicants who request a reasonable accommodation during the application process. All information shared during the accommodation request process will be stored and used in a manner that is consistent with applicable laws and Manulife/John Hancock policies. To request a reasonable accommodation in the application process contact .
Referenced Salary Location
Boston MassachusettsWorking Arrangement
Salary range is expected to be between
$92475.00 USD - $160290.00 USDEmployees also have the opportunity to participate in incentive programs and earn incentive compensation tied to business and individual performance. The actual salary will vary depending on local market conditions geography and relevant job-related factors such as knowledge skills qualifications experience and education/training. If you are applying for this role outside of the primary location please contact for the salary range for your location.
Manulife/John Hancock offers eligible employees a wide array of customizable benefits including health dental mental health vision short- and long-term disability life and AD&D insurance coverage adoption/surrogacy and wellness benefits and employee/family assistance plans. We also offer eligible employees various retirement savings plans (including pension/401(k) savings plans and a global share ownership plan with employer matching contributions) and financial education and counseling resources. Our generous paid time off program in the U.S. includes up to 11 paid holidays 3 personal days 150 hours of vacation and 40 hours of sick time (or more where required by law) each year and we offer the full range of statutory leaves of absence.
We use data and analytics technologies such as artificial intelligence (AI) and automated processing tools to analyze and process the information you provide to us or third parties in the application process. For more information please refer to our personal information collection statement.
Know Your Rights I Family & Medical Leave I Employee Polygraph Protection I Right to Work I E-Verify
Company: John Hancock Life Insurance Company (U.S.A.)Required Experience:
Manager
About Company
Manulife is a leading financial services group. We provide financial advice, insurance, as well as wealth and asset management solutions for individuals, groups and institutions.
