TYLin is a globally recognized full-service infrastructure consulting firm committed to providing innovative cost-effective constructible designs for the global infrastructure market. With over 3000 employees throughout the Americas Asia and Europe the firm provides support on projects of varying size and complexity. Together we enhance conventional designs with smarter more resilient systems. We provide people with better mobility. We steward precious resources by finding more sustainable solutions.

Job Summary

Responsibilities & Qualifications

Key Responsibilities

Digital Experience Governance

• Digital Brand Stewardship: Act as the primary digital translator for the Brand and Creative Studio teams ensuring that overarching brand narratives are successfully adapted into high-performing digital interfaces without overstepping core brand visual laws.
• Conversion-First Design Standards: Establish and champion digital-specific design standards that support strategic conversion goals while maintaining visual sophistication across all digital channels.
• Strategic Advisory: Act as the key functional advisor to Demand Generation and Digital Infrastructure on how to translate complex business objectives into user-centric responsive digital blueprints.

Digital Systems & Standards Oversight

• Global Experience Design System: Architect and maintain a comprehensive Digital Experience Design System (UI kits master templates and components) to ensure brand consistency and governance across web email social and digital advertising templates.
• Technical Integrity: Ensure all digital designs are fully responsive accessible (WCAG compliant) and optimized for technical performance.
• Infrastructure Alignment: Collaborate closely with the Digital Infrastructure lead to ensure all design blueprints are technically feasible within the CMS architecture prior to production handoff.

Digital Marketing Strategy

• Experience Mapping: Design high-fidelity user journeys and wireframes for global websites email systems and multi-channel campaigns.
• Conversion Optimization: Partner with the Demand Generation Lead to architect visual journeys that realize the specific lead-gen logic and performance goals of integrated campaigns.
• Template Governance: Develop and maintain a library of Master Templates (Canva Email and Web) that empower content teams to produce high-quality assets within approved UX guardrails.

Partnerships & Workflow

• Functional Integration: Serve as the Experience Bridge between Demand Generation and Digital Infrastructure. This role provides blueprints and mockups to Digital Infrastructure for technical vetting before they are moved into the Digital Delivery team for execution.
• Creative Synergy: Collaborate with Brand and Creative Studio leads to preserve global brand aesthetics while optimizing for the specific functional logic required for digital marketing platforms.

Measurement & ROI

• Behavioral Analytics: Leverage UX analytics heatmaps and behavioral data to refine visual strategies and prove the ROI of improved user experiences.
• Iterative Optimization: Continuously refine digital components based on user feedback and performance data to maximize engagement across the global digital ecosystem.

Qualifications

• Experience: 8 years in UI/UX design digital art direction and experience design governance preferably in a B2B or professional services environment.
• Technical Skills: Expert proficiency in Figma Adobe XD or other high-fidelity prototyping tools. Deep understanding of responsive design principles and mobile-first logic.
• Portfolio: A robust portfolio demonstrating a focus on user psychology sophisticated visual logic and scalable design systems.
• Mindset: A highly collaborative standards-driven specialist mentality with the ability to lead functional design through influence.

Bonus Skills

• Front-End Literacy: Basic working knowledge of HTML/CSS to facilitate high-level troubleshooting with development teams.
• AI Integration: Familiarity with leveraging AI tools for design prototyping user testing or workflow acceleration.
• Interactive Storytelling: Experience with advanced visual tools such as Maglr Ceros or Foleon to elevate digital visuals.

What Success Looks Like

• A unified high-performing Global Experience Design System that standardizes digital patterns across web social email and digital advertising.
• Seamless intuitive digital journeys that drive higher engagement and measurable conversion rates.
• A clear and efficient handoff process where blueprints are technically validated by Infrastructure and seamlessly produced by a Digital Delivery team.

Additional Information

At TYLin we strive to create a supportive and enriching learning environment that empowers you to make an impact. If you are excited about this role we encourage you to apply even if you dont meet every qualification listed.

TYLin offers a comprehensive total rewards package. Our benefits may include extensive medical disability and life insurance coverage continuing education benefits paid time off employee assistance program and a retirement savings plan with company matching contributions.

We encourage all candidates to explore our total rewards offering.

Collaboration mission-driven focus discipline and leadership skills developed through military service benefit us all. Whether you are a Veteran Guardsman or Reservist a Military Spouse or you are planning to transition to civilian life in the near future we welcome and value your application.

TYLin is an equal opportunity employer and we prohibit discrimination and harassment of any type as protected by federal provincial state or local laws. We celebrate diversity and are committed to creating an inclusive environment for all company and its employees are required to comply with all local health authority legal or lawful client requirements.