Digital Content Specialist
Job Location:
Kansas City, MO - USA
Monthly Salary:
Posted:
Application Deadline:
Vacancies:
Job Summary
EXTRAORDINARY PEOPLE. EXCITING POSSIBILITIES. GREAT OPPORTUNITY.
Custom Truck One Source has changed the way the industry looks at specialized truck and heavy equipment solutions.With sales rentals aftermarket parts and service equipment customization remanufacturing financing solutions and asset disposal our team of experts vast equipment breadth and integrated network of locations across North America offer superior service and unmatched efficiency for our customers.Your success is whats next with Custom Truck One Source.
Summary
Custom Truck One Source and its manufacturing arm Load King are seeking a Digital Content Specialist to drive the execution of digital marketing initiatives across email social media and content channels. This role is approximately 70% campaign coordination and project management keeping campaigns calendars vendors and stakeholders moving on time and on brand and 30% hands-on content creation including blog posts email copy and social content.
The ideal candidate is a highly organized proactive project driver with hands-on content creation skills: someone who can manage multiple concurrent campaigns and deadlines communicate clearly with sales teams and external contractors and step in to create polished content when needed.
- Coordinate and execute multi-channel content campaigns (email social media blog) in partnership with the Digital Content Manager
- Own marketing coordination for monthly auctions including email campaigns social media promotion and asset collection
- Maintain marketing calendars and project timelines across all active campaigns
- Field and fulfill marketing requests from sales teams including email communications and promotional materials
- Coordinate photography video and visual assets for campaigns including on-site shoots (contributes to 30% travel)
- Manage external contractors (copywriters designers videographers) including developing project scopes aligned with company branding and voice
- Write and publish blog posts email copy social media content and other web content
- Translate technical and industry-specific subject matter into clear engaging content for customer audiences
- Ensure all content aligns with Custom Truck One Source and Load King brand voice values and visual standards
- Test measure and analyze reach engagement and campaign effectiveness
- Report results to stakeholders and identify opportunities to improve future campaigns and content
- Bachelors degree in Marketing Communications Public Relations or related field
- Solid understand of marketing principles
- 3 years of experience in digital marketing with demonstrated campaign coordination or marketing project management experience
- Experience with marketing automation platforms (HubSpot Pardot Marketo or similar)
- Hands-on experience managing business social media accounts (LinkedIn Facebook YouTube Instagram)
- Strong writing and editing skills. Writing samples required with application
- Proven ability to manage multiple projects and deadlines simultaneously with minimal oversight
- Experience coordinating with external vendors or contractors
- Working knowledge of SEO fundamentals and their impact on content
- Comfortable using AI writing and productivity tools to work efficiently
- Experience in construction manufacturing heavy equipment or a related industrial B2B environment
- Basic graphic or video editing skills (Canva Adobe Creative Suite or similar)
- Attendance - The ability to work as scheduled with punctual attendance Monday-Friday plus any additional hours necessary to meet business needs.
- Ability to work outdoors as needed in all temperature conditions.
- Ability to coordinate and work with customers via phone email and in-person for planning and capturing social media assets.
- Ability to travel (up to 30%) for off-site content projects and events
- Occasional lifting carrying pushing and/or pulling kneeling crouching in order to capture content and set-up backgrounds.
This job description is not designed to cover or contain a comprehensive listing of activities duties or responsibilities that are required of the employee. Duties responsibilities and activities may change or new ones may be assigned at any time with or without notice.
BENEFITS
- 401(k) with Employer Match
- Competitive Health Care
- Dental Vision and Life Insurance
- Paid Vacation Sick and Holidays
- STD/ LTD
- Partner Discounts
- Investment in Employee Development
Custom Truck One Source is an Equal Opportunity Employer and provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race color religion age sex national origin disability status genetics protected veteran status sexual orientation gender identity or expression or any other characteristic protected by federal state or local laws.
Required Experience:
IC
About Company
Single-source provider of specialized truck and heavy equipment solutions. Sales, rentals, parts, service & financing for bucket trucks, cranes, diggers & more.
