Digital Content Producer

WHNTTV / Huntsville Alabama

WHNT is a digitalfirst local newsroom serving one of the fastestgrowing regions in the Southeast. We are looking for a Digital Content Producer who understands that strong journalism and smart digital execution are not separate skillsbut the same job.

This role is for a journalist who writes with authority thinks strategically about audience and moves confidently in fastbreaking news situations. You will help shape what North Alabama reads watches and engages with every day on web mobile social and streaming platforms.

What Youll Do

• Write edit and publish original and engaging stories for and other digital platforms from breaking news to enterprise and explanatory reporting
• Make realtime editorial decisions during breaking news balancing speed accuracy and context
• Curate and manage homepage layouts using audience data news judgment and editorial priorities
• Monitor local regional and national news sources to identify stories that matter to our audience and opportunities for exclusives
• Optimize content for search social and mobile platforms without sacrificing journalistic standards
• Act as a digital steward of the WHNT brand ensuring all content meets high standards for clarity accuracy and credibility
• Collaborate with newsroom leaders reporters producers and digital teams to execute coverage plans
• Analyze traffic trends and audience behavior to inform both daily content decisions and longerterm strategy

Streaming & Live Coverage

As part of WHNTs digitalfirst commitment the Digital Content Producer plays an active role in our streaming operation. Responsibilities include:

• Creating uploading and scheduling content for our streaming app
• Assisting with and running live breakingnews update streams from the newsrooms OBS desk
• Helping innovate how local news is presented in live and ondemand digital formats

What Were Looking For

• Exceptional writing and editing skills with strong news judgment
• Experience working in a newsroom or dailynews environment; webfirst experience is strongly preferred
• Working knowledge of SEO best practices and AP Style
• Proficiency with Adobe Photoshop or Canva; basic HTML experience is a plus
• Strong social media instincts including experience publishing and monitoring content on platforms such as Facebook X Instagram and TikTok
• Comfort working multiple stories at once in a deadlinedriven environment
• A collaborative mindset and the ability to take feedback professionally
• Curiosity accountability and a clear understanding of why local journalism matters

Requirements

• Degree in journalism communications or a related field (equivalent professional experience considered)
• Live working web samples required; newsroom or digitalnews experience strongly preferred
• Willingness and ability to work varied shifts including nights weekends and holidays
• Ability to learn new tools and technology quickly and independently

Why WHNT & Huntsville

HuntsvilleThe Rocket Cityis one of the most dynamic and fastgrowing communities in the country with a diverse economy driven by aerospace defense research education and innovation. WHNT is committed to delivering serious relevant local journalism for an audience that expects more than headlines.

This is an opportunity to do meaningful work in a market that is growingand in a newsroom investing in its digital future.

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