Digital Content & Creative Manager

Help Shape the Future of Consumer Health

Were looking for a creative digitally savvy and hands-on consumer marketer to help bring our health and wellness brands to life.

This is a role for builders. Youll personally create content experiment with new ideas and technologies and help shape how consumers discover understand and shop for our products. Youll work across multiple consumer brands and digital channels combining creative judgment consumer insight ecommerce expertise and AI-powered tools to create content that captures attention communicates product differentiation and drives engagement and conversion.

What Youll Do

Create Consumer Content That Converts

• Develop consumer-facing digital content across multiple health and wellness brands and channels including ecommerce DTC websites social media CRM/email paid media and organic content.
• Personally create and adapt content across formats including digital imagery ecommerce assets social content video product education advertising copy and other consumer-facing creative.
• Create and optimize ecommerce content across Amazon DTC websites and other digital retail environments including PDP copy imagery video enhanced content and conversion-focused product storytelling.
• Translate consumer insights product benefits and brand positioning into simple compelling content that helps consumers understand why a product is right for them.
• Adapt strong ideas across channels and formats to increase both the quality and volume of content we produce.

Use AI and Creative Technology to Make Better Content Faster

• Use AI and other creative technologies to accelerate ideation creation editing personalization optimization and repurposing.
• Personally work with digital creative tools such as Canva Adobe or similar platforms to develop and refine content.
• Stay current on emerging AI content and digital marketing tools experimenting with new capabilities rather than relying solely on established ways of working.
• Identify opportunities to use technology and automation to improve both content effectiveness and team productivity.

Build Collaborate and Optimize

• Help shape each brands voice creative expression and digital presence.
• Work hands-on while also partnering with agencies creators influencers affiliates and freelancers to bring larger initiatives to life.
• Provide clear creative direction and briefs to external partners and improve or refine work when needed.
• Manage content workflows from ideation through review approval and launch.
• Use ecommerce SEO social and performance insights to continuously improve content.
• Help identify what should be created in-house versus where specialized external support will produce a better result.

This Is a Hands-On Role

Were looking for someone who is as comfortable making as they are managing.

Youll personally create and refine content while also directing agencies creators and other external partners. If your experience has primarily involved briefing and managing agencies rather than personally creating digital content this is unlikely to be the right role for you.

Qualifications :

What Makes You a Great Fit

• 5 years of experience developing consumer-facing digital content for consumer brands ideally in consumer health wellness beauty personal care food/beverage ecommerce DTC or another consumer-driven category.
• Demonstrated experience creating content designed to influence consumer consideration conversion and purchase rather than primarily corporate communications or editorial content.
• Strong portfolio showing work you personally created or played a substantial hands-on role in developing across multiple digital formats.
• Experience with ecommerce and digital product storytelling ideally including Amazon DTC websites retailer product pages or other conversion-focused digital environments.
• Strong creative judgment with an understanding of how imagery video copy product education creators and differentiated claims work together to influence consumer preference.
• Strong writing editing and storytelling skills with the ability to simplify complex product or health information for consumers.
• Demonstrated proficiency with AI-enabled content creation tools and hands-on creative platforms such as Canva Adobe or similar tools.
• Familiarity with SEO social platforms content management systems ecommerce and analytics.
• Ability to move comfortably between strategy and execution.
• Curious adaptable and energized by new ideas technologies and consumer trends.

Why This Role Is Different

• Work across multiple consumer health and wellness brands rather than a single brand or channel.
• Have meaningful creative ownership and visibility from day one.
• Create work that reaches consumers across Amazon brand websites social media CRM advertising and other digital touchpoints.
• Experiment with emerging AI and creative technologies and help shape how we use them.
• Work across strategy and execution.
• Spend more time building and creating than managing.

Youll Thrive Here If...

• You love making things and can show us what youve made.
• You think like a consumer marketer not a corporate communicator.
• You enjoy figuring out what will make someone stop engage understand and ultimately take action.
• You use AI as a creative partner and productivity tool not a shortcut.
• You have strong creative instincts but are equally interested in what actually performs.
• Youre comfortable learning new tools and experimenting with new ways of working.
• You can move between doing the work yourself and getting great work from others.
• You care deeply about understanding consumers and want to build work youre proud to share.

We would love to see your creativity! Attach a digital portfolio of your work (sample) along with your resume. 

Additional Information :

Must be a U.S. citizen or lawful permanent resident of U.S. or otherwise authorized to work in the U.S. without requiring visa transfer or sponsorship now or in the future.

Laboratories offers a competitive total rewards package including base salary determined on the basis of role experience skill set and location. Additionally employees are eligible for an annual discretionary bonus and benefits including comprehensive health care coverage retirement savings plan and leave benefits. Additional details about total compensation and benefits will be provided during the hiring process.

Our Work Culture
Ask any employee at Dr. Reddys why they come to work every day and theyll say because Good Health Cant Wait. This is our credo as well as the guiding principle behind all our actions. We see healthcare solutions not only as scientific formulations but as a means to help patients lead healthier lives and were always attuned to the new and the next to empower people to stay fit. And to do this we foster a culture of empathy and dynamism. People are at the core of our journey over the last few decades. They have been supported by an enabling environment that buoys individual ability while fostering teamwork and shared success. We believe that when people with diverse skills are bound together by a common purpose and value system they can make magic.

Equal Opportunity Employer

An Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race color religion age sex sexual orientation gender identity national origin or protected veteran status and will not be discriminated against based on disability.

For more details please visit our career website at

Remote Work :

No

Employment Type :

Full-time